Paid Media Manager at Rockstar Games

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Entertainment, AdvertisingIndustries

Requirements

5+ years of digital media advertising experience, preferably within the consumer entertainment or technology industries
Experience building, delivering, and executing media plans
In-depth knowledge of the efficacy of media channels with a proven track record in digital, social, and offline media
Demonstrated experience running media campaigns with multi-million-dollar budgets
Experience partnering with and aligning multiple stakeholders and contributors on large-scale launches
Ability to prioritize tasks, run multiple projects, and operate in a milestone-driven environment
Proficient in developing and delivering impactful presentations to leadership
Ability to track campaign performance, analyze data, and synthesize insights for leadership

Responsibilities

Lead advertising campaign planning, budget allocation, execution, and performance reporting
Own media management as a core function of the team’s services, driving continual improvement
Support research initiatives by investigating partners, services, and products to inform strategic decisions
Coordinate with internal traffic and creative teams to ensure timely delivery of media assets
Drive creative optimization efforts, including A/B testing and iterative improvements
Develop paid media audience segments and activations leveraging our Customer Data Platform (CDP)
Oversee paid media campaign purchase orders, invoices, and payment processes
Help develop the infrastructure, tools, and processes allowing for faster, easier, and more data-driven decision-making

Skills

Key technologies and capabilities for this role

Paid MediaCampaign ManagementBudget AllocationPerformance ReportingA/B TestingCreative OptimizationCustomer Data PlatformMedia PlanningAudience SegmentationProject Management

Questions & Answers

Common questions about this position

Is this position remote or in-office?

This is a full-time, in-office position based out of Rockstar’s NYC headquarters in Downtown Manhattan.

What experience is required for the Paid Media Manager role?

Candidates need 5+ years of digital media advertising experience, preferably in consumer entertainment or technology, experience building and executing media plans, in-depth knowledge of media channels across digital, social, and offline, and experience with multi-million-dollar budgets.

What is the salary for this position?

This information is not specified in the job description.

What is the work environment like at Rockstar Games?

Rockstar offers an inclusive, highly-motivated environment where you can learn and collaborate with some of the most talented people in the industry on large-scale creative projects.

What makes a strong candidate for this Paid Media Manager role?

A strong candidate has experience partnering with and aligning multiple stakeholders on large-scale launches, the ability to prioritize tasks and run multiple projects in a milestone-driven environment, and proficiency in developing presentations and analyzing campaign data for leadership.

Rockstar Games

Develops and publishes popular video games

About Rockstar Games

Rockstar Games develops and publishes popular video games, focusing on creating immersive experiences for gamers on platforms like Xbox, PlayStation, and PC. Their games, such as "Grand Theft Auto" and "Red Dead Redemption," are known for their engaging storytelling, impressive graphics, and gameplay mechanics. Rockstar generates revenue through game sales, both physical and digital, as well as in-game purchases and downloadable content, which provide ongoing income after the initial sale. They also engage in licensing deals and merchandise related to their game franchises. What sets Rockstar apart from competitors is their commitment to high-quality game development and continuous investment in research to enhance gaming technology. The company's goal is to deliver exceptional gaming experiences that captivate a global audience.

New York City, New YorkHeadquarters

1998Year Founded

$5MTotal Funding

ACQUISITIONCompany Stage

Entertainment, GamingIndustries

1,001-5,000Employees

Benefits

Health Insurance

Company Equity

Performance Bonus

Flexible Work Hours

Risks

Frequent game content leaks could undermine marketing strategies and financial outcomes.

Delayed PC releases, like GTA VI, might frustrate PC gamers and affect sales.

High expectations for GTA VI could lead to backlash if not met.

Differentiation

Rockstar Games develops high-quality, immersive games with strong storytelling and graphics.

The company uses its proprietary Rockstar Advanced Game Engine (RAGE) for game development.

Rockstar Games has a diverse portfolio, including GTA, Red Dead, and Max Payne.

Upsides

Cross-platform play and cloud gaming trends enhance Rockstar's game accessibility.

User-generated content and modding communities extend game lifecycles and engagement.

AI integration in games enhances NPC behavior and immersive experiences.

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