Online Marketing Manager (CDD) at Match Group

Paris, Île-de-France, France

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Online DatingIndustries

Requirements

University Degree in Marketing, Economics, Advertising or similar
Minimum 3-4 years’ work experience in direct consumer acquisition in related digital B2C business (client side or agency)
Excellent numerical skills, ability to clean, analyze and present data to drive actionable insights
Excellent Excel skills (bulk uploads, pivot tables, data representation – trend charts/tables)
Good knowledge of user acquisition platforms: Facebook Ads, Google Adwords (Search, Display, App, YouTube), TikTok Business Center, Snap Ads Manager
Fluency in French and English with excellent written and oral communication (additional languages like German, Spanish or Italian a plus)

Responsibilities

Manage multi-million Euro budget across European marketing digital campaigns
Create, implement, analyze and optimize advertising campaigns with direct response focus on Social Media, SEM, Affiliation, ASO
Outperform monthly goals
Collect and analyze campaign data, synthesize results, identify actionable opportunities and best practices to improve performances
Manage relationships with online marketing partners
Report performance daily and monthly
Collaborate with the design team to develop creative test strategies and provide strategic context and insight for creative idea generation
Develop and execute innovative performance marketing strategies to drive awareness, engagement, customer acquisition, and revenue growth

Skills

Excel

Facebook Ads

Google Ads

SEM

Affiliation

ASO

Data Analysis

Pivot Tables

Bulk Uploads

Match Group

Provides online dating and social discovery

About Match Group

Match Group leverages the Swipe feature® and social discovery, facilitating deeper connections through its portfolio of online dating brands, with a global presence and availability in over 40 languages.

Dallas, TexasHeadquarters

1986Year Founded

$400MTotal Funding

IPOCompany Stage

Consumer Software, Social ImpactIndustries

1,001-5,000Employees

Benefits

Medical/Dental/Vision Insurance

Charitable Matching Program

Retirement Matching Funds

Training and Education Allowance

Performance Bonuses

Mental Health Counseling

Risks

Increased competition from AI-driven dating apps may draw users away.

Privacy concerns and data breaches could impact reputation and operations.

Free dating apps with innovative features may pressure Match Group's pricing models.

Differentiation

Match Group offers nearly 50 brands catering to diverse dating communities.

The company generates revenue through subscription, transaction, and advertising models.

Match Group operates globally, available in over 200 countries and 40 languages.

Upsides

Increased interest in AI-driven matchmaking enhances user experience and engagement.

Growing trend of VR integration offers immersive dating experiences.

Rising demand for niche platforms caters to specific interests and communities.

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