Oncology Brand Manager at Eli Lilly and Company

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Pharmaceuticals, Healthcare, OncologyIndustries

Requirements

Proven record of effective cross-functional collaboration
Accomplishment in digital marketing capabilities
Fresh innovative approach
Self-starter with high sense of curiosity
Ability to foster a winning team mindset
Capability to gain deep understanding of disease site landscape, patients, HCPs' needs, testing environment, and insights driving oncology treatment behaviors

Responsibilities

Maximize brand sales and market position for relevant Oncology products
Deliver annual plan and support all commercial brand activities
Lead development and implementation of brand strategy and tactics, including customer plan and omnichannel marketing plan
Lead development and implementation of digital marketing and sales strategies based on needs and behaviors of key customers (Patients/Consumers, HCPs, Payers)
Develop novel approaches to reach customers and deliver exceptional customer experiences for improved patient outcomes and commercial success
Develop novel content in partnership with cross-functional team, agencies, and partners (IT, medical, corporate affairs, legal, external regulatory bodies like ASC and PAAB); localize content from above-affiliate teams
Manage brand marketing budget and make trade-offs to optimize investments
Measure impact of initiatives against pre-specified goals; facilitate performance tracking and diagnosis through monthly and quarterly business reviews
Collaborate across business units and cross-functionally to leverage learnings and insights for growth in digital marketing capabilities and effectiveness
Build and execute near- and long-term customer engagement plan for relevant oncology products
Gain deep customer insights across patients and HCPs involved in cancer care management in associated tumor types, including testing requirements and capabilities
Integrate multiple sources of data (qualitative, quantitative) to optimize and continuously improve tactical plans to achieve brand objectives
Develop and lead HCP marketing and sales solutions based on key HCP insights

Skills

Brand Management

Oncology Marketing

Brand Strategy

Omnichannel Marketing

Digital Marketing

Customer Planning

Sales Strategy

Cross-Functional Collaboration

Eli Lilly and Company

Develops and delivers prescription medicines globally

About Eli Lilly and Company

Eli Lilly and Company is a global pharmaceutical company that focuses on discovering, developing, and delivering medicines to improve health. The company has a long history of scientific achievements, including the creation of insulin, the first life-saving treatment for diabetes. Lilly's operations involve extensive research and development to create new medications and enhance existing ones, ensuring they are safe and effective. Their products are primarily prescription medicines sold to healthcare providers for various medical conditions, including diabetes, cancer, and pain management. What sets Lilly apart from its competitors is its strong commitment to ethical practices and the protection of its products from counterfeiting. The company's goal is to enhance lives through innovative medical solutions while maintaining high standards of quality and ethics.

Indianapolis, IndianaHeadquarters

1876Year Founded

$1,180.1MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Risks

Competition from Novo Nordisk's Ozempic may impact tirzepatide's market share.

Potential construction delays in Indiana could affect GLP-1 drug production timelines.

Regulatory challenges may hinder Kisunla's expansion in new Alzheimer's markets.

Differentiation

Eli Lilly's rich history includes the first life-saving insulin treatment.

Lilly's strategic partnerships enhance its position in neurodegenerative disease treatments.

FDA approval of Zepbound opens new therapeutic markets for sleep disorder treatments.

Upsides

Lilly's $9 billion complex in Indiana boosts GLP-1 drug production capacity.

Kisunla's approval in China expands Lilly's Alzheimer's treatment market in Asia.

Collaboration with EVA Pharma enhances Lilly's reputation as socially responsible.

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