Monetization Product Director - Dead by Daylight | Directeur·trice Produit - Monétisation- Dead by Daylight at Behaviour Interactive

Montreal, Quebec, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, GamingIndustries

Requirements

6+ years in Product or Monetization Management, including 2+ years in a leadership role
Experience in the video game industry on a Live game, ideally on PC/Console
Deep understanding of live game KPIs, forecasting, and performance metrics
Proven experience creating strategic deliverables including defining objectives, key components, and audience-tailored messaging
Demonstrated successful experience with monetization systems; Content planning, first party sales, Battle Passes, first time conversion, segmentation
Able to translate insights into innovative, relevant feature strategies
Experience in owning and driving a live content roadmap and influencing cross-discipline creative teams
Strong communication skills

Responsibilities

Own the live player monetization and store content roadmap
Manage prioritization of in-game monetization features and content across characters, cosmetics, sales, and battle passes
Own and drive the licensing content roadmap through revenue forecasting, market knowledge, community feedback, and collaboration with cross-discipline creatives
Collaborate and develop strong partnerships across creative, technical, and production; influence design and creative direction
Lead and grow a team: Manage a small team of Product Managers & Live Ops specialists and build a high-performing monetization function
Track KPIs & P&L: Partner with Data Insight and Marketing to forecast, measure, and optimize sales
Combine market insight, player data, and community feedback to define, validate, and evolve monetization features that drive revenue and player conversion

Skills

Key technologies and capabilities for this role

Product ManagementMonetization StrategyRoadmap PlanningRevenue ForecastingLive OperationsIn-Game StoreCosmetics DesignBattle PassLicensingContent Prioritization

Questions & Answers

Common questions about this position

What experience is required for the Monetization Product Director role?

Candidates need 6+ years in Product or Monetization Management, including 2+ years in a leadership role, and experience in the video game industry on a live service title.

Is this a remote position or does it require working from an office?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What will I be managing in terms of team structure?

You will lead and grow a small team of Product Managers and Live Ops specialists while building a high-performing monetization function.

What makes a strong candidate for this Product Director position?

Strong candidates have 6+ years in product or monetization management with leadership experience in video games, plus skills in roadmap ownership, cross-team collaboration, revenue forecasting, and data-driven optimization.

Behaviour Interactive

Develops and publishes video games

About Behaviour Interactive

Behaviour Interactive is a leading independent video game developer and publisher in North America, known for its hit game "Dead by Daylight," which has over 60 million players. The company develops and publishes original games while also engaging in co-development projects with other businesses, generating revenue through game sales and subscription services. Unlike many competitors, Behaviour Interactive focuses on community engagement and creativity, organizing events like game jam competitions. Their goal is to adapt and grow in the gaming industry while fostering strong connections with gamers and developers.

Santiago, ChileHeadquarters

1992Year Founded

EARLY_VCCompany Stage

GamingIndustries

501-1,000Employees

Risks

Shutdown of 'Dead by Daylight Mobile' indicates challenges in mobile gaming.

Cancellation of 'Lifeless by Daylight' spin-off suggests potential project management issues.

Acquisition of Red Hook Studios may pose integration and financial challenges.

Differentiation

Behaviour Interactive is a leading independent game developer in North America.

The company is known for its successful horror game, 'Dead by Daylight'.

Behaviour Interactive collaborates with major publishers like Activision Blizzard and Ubisoft.

Upsides

Acquisition of Red Hook Studios strengthens their horror game portfolio.

Collaboration with Paradox Interactive expands their reach in the gaming industry.

Game jam competitions foster innovation and community engagement.

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