Senior Media Planner
BarkleyFull Time
Senior (5 to 8 years)
Key technologies and capabilities for this role
Common questions about this position
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Key skills include strategic project delivery, building trusted client advisor relationships, developing Retail Media strategies, analyzing retailer sales and customer data, and staying ahead of media and loyalty market trends.
dunnhumby emphasizes putting the Customer First, with a mission to enable businesses to grow by becoming advocates for their customers, leveraging deep expertise in retail and data science.
Strong candidates demonstrate experience in consulting project delivery, retail media strategy development, client relationship building, data analysis for media opportunities, and innovative thinking to evolve offerings.
Customer data analytics for retail optimization
dunnhumby specializes in Customer Data Science, focusing on enhancing customer experiences for retailers and brands through data analysis. The company uses advanced analytics to interpret customer behavior, preferences, and trends, which allows clients to implement targeted marketing campaigns. Instead of storing personal data, dunnhumby analyzes data using unique identifiers from browsers and devices to maintain privacy. Its services include media solutions, customer insights, and personalized marketing strategies, which help clients improve customer engagement and sales. Additionally, dunnhumby Ventures invests in early-stage retail technology startups, ensuring the company remains at the forefront of retail innovation. The main goal of dunnhumby is to empower businesses to create better customer experiences through data-driven insights.