Media Planning Associate Manager at The Walt Disney Company

New York, New York, United States

Not SpecifiedCompensation

Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, Entertainment, SportsIndustries

Minimum of 2 years of relevant professional experience in media planning or media buying
Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full funnel marketing plans
Comfortable with complex, cross-functional projects across teams and leagues
Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
Proficient analytical skills
Knowledge of industry planning and research tools
Strong entertainment industry knowledge, preferably in sports
Self-motivated and comfortable working independently with minimal supervision and direction
Strong verbal and written communication skills
Works with urgency, strong time management, problem solving skills and a critical thinker
Bachelor’s degree or equivalent in Marketing, Media, or a related field

Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
Work closely with cross-functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
Responsible for end-to-end tracking of campaigns and multi-variant testing across media initiatives, driving measurable business outcomes
Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
Support team with data & tagging needs; implementation, reporting and measurement
Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns