Media Planner at Critical Mass

Chicago, Illinois, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Marketing, AdvertisingIndustries

Requirements

2+ years of experience in media planning and ad trafficking
Full knowledge of Google Campaign Manager trafficking and reporting
Previous experience with eMarketer, Nielsen and comScore
General understanding of digital media, social media, and the digital landscape
Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
Familiarity with and passion for the digital media landscape
Strong interpersonal, written and verbal communication skills
Ability to multi-task, prioritize, manage expectations, and meet deadlines while paying attention to details
Ability to work effectively across multi-functional groups or geographic offices
Good project management, planning and organizational skills
Proficient in MS Office, specifically Excel
Flexible and able to quickly adapt to new situations
Nice-to-Haves
Familiarity with major social media ad platforms (e.g., Facebook/Instagram, Pinterest, LinkedIn, TikTok)
Hands-on experience managing paid social campaigns (agency or in-house)

Responsibilities

Coordinate the management, trafficking, optimization and reporting of all campaign initiatives
Be responsible for all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
Support Media Leads in reporting templates, management and presentations to clients. Be responsible for pulling and delivering accurate data in initial analyses
Provide insight into campaign analysis and optimization
Research and prepare new information for paid media plans, RFPs, and presentations
Evaluate, build and maintain relationships in the display and emerging media community
Stay up to date on and advise the Media team on the latest trends in interactive marketing/media and developments
Aid in the development of “Point of View” (POV) documents on new trends or special opportunities
Participate in new business efforts as needed by management
Support the Media team’s administrative needs by briefing the team on client files, campaign contracts, and conducting research

Skills

Media Planning

Media Trafficking

Google Campaign Manager

Campaign Optimization

Campaign Reporting

eMarketer

Nielsen

comScore

Paid Media

RFPs

Interactive Marketing

Critical Mass

Digital experience design and marketing agency

About Critical Mass

Critical Mass is a digital experience design agency that creates engaging digital solutions for clients in various industries, including automotive, finance, healthcare, and retail. The agency focuses on delivering tailored digital strategies, user experience (UX) design, and technology solutions. Their services encompass website design and development, digital marketing campaigns, social media management, and data analytics. Critical Mass differentiates itself from competitors through its collaborative approach, working closely with clients to co-create solutions that resonate with their target audience. The company aims to simplify complex digital challenges and provide user-friendly solutions while nurturing talent through programs like the Critical Mass Artist In Residence (CM AIR) and Trailhead.

Calgary, CanadaHeadquarters

1996Year Founded

$238KTotal Funding

M_AND_ACompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Professional Development Spending Account that can be used for conferences, courses, subscriptions, books

Competitive pay and benefits

Match charitable donations up to $100USD

Flexible, reasonable work-from-home arrangements whenever possible

Risks

Emerging digital agencies in Canada threaten Critical Mass's market share.

Rebranding with BlackSquare may misalign with Diageo's brand vision, affecting collaborations.

Public health disinformation focus may attract scrutiny, impacting reputation in studied regions.

Differentiation

Critical Mass excels in advanced UX design and data analytics.

The company specializes in voice interface design and AI-driven customer interactions.

Critical Mass offers integrated marketing communications and omnichannel strategies.

Upsides

Increased demand for personalized digital experiences boosts Critical Mass's core services.

The rise of e-commerce aligns with Critical Mass's expertise in digital identity solutions.

Growing digital ad expenditure in Canada expands the market for Critical Mass's services.

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