Media Buyer at Mindvalley

Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, Personal Growth EducationIndustries

Requirements

Advanced campaign management skills: Deep expertise in managing paid social ad campaigns across Facebook, Instagram, YouTube and TikTok, with a demonstrable record of driving rapid growth and positive ROI from these channels
Platform expertise: Expert knowledge of the differing platforms’ intricacies in relation to advertising best practice – for example intricacies around audiences, optimal campaign setups or best-performing creative formats
Analytics and Automation: Proficient in utilizing analytics and automation tools

Responsibilities

Launch, manage and scale Paid Social campaigns across Meta Ads Manager, Google Ads, and TikTok Ads Manager focused on new customer acquisition via VSL and webinar campaigns
Propose and execute structured A/B tests across hooks, leads, copy, thumbnails, CTAs, campaign structures, audiences and more to improve performance and deliver valuable learnings
Meticulously monitor key metrics including CTR, CPM, CVR, CPA, ROAS to inform scaling and optimisation decisions - be obsessed with your numbers
Work cross-functionally with internal creative, funnel, and product teams to ensure alignment of copy, design, and messaging with Mindvalley’s brand and customer awareness levels
Translate funnel objectives into creative briefs and performance-driven ad concepts that drive thumb-stopping engagement and conversions
Ensure all ad tracking is accurate across pixel, Conversions API, and GA4
Collaborate with Martech team to validate event setup and funnel performance insights
Maintain campaign dashboards and deliver weekly performance breakdowns with insights, next steps, and budget recommendations
Conduct monthly deep-dives on KPIs including CAC, LTV, funnel drop-offs, and creative fatigue. Recommend concrete changes to scale results and reduce inefficiencies
Act as performance feedback engine for creative teams – identify winning angles, hooks, and formats from data and communicate systematically
Champion experimentation while maintaining performance discipline. Escalate learnings that can benefit other funnels or verticals
Stay current with platform-specific best practices, algorithm changes, and emerging ad features across Meta, YouTube, and TikTok
Proactively identify new opportunities (e.g. Advantage+ placements, YouTube audience signals, TikTok Spark Ads) and implement tests to ensure we’re ahead of trends, not reacting to them
Benchmark Mindvalley’s ad strategy against top-tier advertisers to continuously elevate structure, strategy, and execution quality

Skills

Meta Ads Manager

Google Ads

TikTok Ads Manager

Paid Social

A/B Testing

ROAS

CPA

CTR

CPM

CVR

VSL

Webinar Campaigns

Mindvalley

Online courses and coaching for personal growth

About Mindvalley

Mindvalley focuses on personal growth and education by providing online courses, coaching, and events aimed at transforming the lives of individuals. Its offerings cover various aspects of self-improvement, including mind, body, soul, love, and career. Clients can subscribe to the Mindvalley Membership for unlimited access to over 100 programs led by expert teachers, covering topics from wellness to career advancement. Additionally, Mindvalley offers coaching certifications to help coaches enhance their careers with meaningful work and flexible opportunities. The company also hosts immersive events that connect like-minded individuals and promote personal transformation. Mindvalley differentiates itself through its high-quality content and successful transformation rates, making it a leader in the personal development and e-learning market. The goal of Mindvalley is to empower individuals to achieve their fullest potential through comprehensive personal development resources.

None, NoneHeadquarters

2003Year Founded

$200.7KTotal Funding

SEEDCompany Stage

Social Impact, EducationIndustries

201-500Employees

Risks

Increased competition from platforms like MasterClass and Coursera threatens Mindvalley's market share.

Economic downturns may reduce consumer spending on personal development services.

Cultural differences could hinder Mindvalley's international market expansion.

Differentiation

Mindvalley offers a unique blend of online courses, coaching, and immersive events.

The company focuses on transformational education, setting it apart in the e-learning market.

Mindvalley's global team and diverse offerings cater to a wide range of personal growth needs.

Upsides

Growing demand for personalized learning boosts Mindvalley's adaptive learning technology potential.

Hybrid events trend allows Mindvalley to expand reach and accessibility globally.

Rising interest in lifelong learning aligns with Mindvalley's subscription-based model.

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