MarTech Technologist - Consumer Goods, Retail and Logistics - Germany at Infosys

Munich, Bavaria, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Consumer Goods, Retail, LogisticsIndustries

Requirements

Proven experience in a MarTech, marketing operations, or similar technical role
Hands-on experience with at least one major Customer Data Platform (CDP) like Segment, Tealium, mParticle, or Lytics, including event tracking, identity resolution, and audience segmentation
Deep knowledge of a leading Marketing Automation Platform such as HubSpot, Marketo, Braze, or Pardot, including campaign setup, automation rules, and email deliverability
Strong proficiency with APIs (REST, SOAP) for system integrations
Solid understanding of SQL for data querying and analysis
Familiarity with scripting languages like Python or JavaScript for custom integrations and automation tasks
Knowledge of HTML/CSS for email and landing page template management
Ability to analyze data, troubleshoot complex technical problems, and provide data-driven recommendations
Broad business skill set including stakeholder management, problem-solving, and resilience
Experience in gathering, validating, synthesizing, documenting, and communicating data and information for a range of audiences
Excellent interpersonal skills and strong written and verbal communication skills in Germany’s official language(s) (C2 proficiency) and English (C2 proficiency)
Project-related mobility/willingness to travel
Preferred: Experience with CRM platforms like Salesforce or Microsoft Dynamics
Preferred: Familiarity with data warehousing solutions (e.g., BigQuery, Redshift, Snowflake)
Preferred: Knowledge of tag management systems

Responsibilities

Design, implement, and maintain integrations between CDP (e.g., Segment, Tealium), Marketing Automation platform (e.g., HubSpot, Marketo, Braze), and other parts of the tech stack (CRM, analytics tools, etc.)
Develop and manage the data model within the CDP, ensuring data is accurate, standardized, and readily available for segmentation and personalization
Build, test, and optimize automated marketing campaigns, lead nurturing sequences, and data-triggered workflows
Act as the primary technical point of contact for the marketing team, resolving issues related to data discrepancies, API connections, and platform performance
Monitor the health of the MarTech stack, identify opportunities for improvement, and implement solutions to enhance campaign effectiveness and data quality
Work closely with marketers to understand their needs and translate campaign requirements into technical solutions

Skills

Key technologies and capabilities for this role

SegmentTealiumHubSpotMarketoBrazeCDPMarketing AutomationAPI IntegrationData ArchitectureWorkflow Automation

Questions & Answers

Common questions about this position

What is the salary for this MarTech Technologist position?

This information is not specified in the job description.

Is this role remote or hybrid, and where is it located?

The position is hybrid and located in Germany.

What key skills are required for this MarTech Technologist role?

Required skills include hands-on experience with Customer Data Platforms (CDP) like Segment or Tealium, Marketing Automation platforms like HubSpot, Marketo, or Braze, system integration, data architecture, and strong communication skills in German and English at C2 proficiency.

What is the company culture like at Infosys for this role?

Infosys offers an entrepreneurial, high-growth environment with 300,000 employees, dynamic organization allowing work across functional business pillars, and collaboration with expert, talented colleagues.

What makes a strong candidate for this MarTech Technologist position?

A strong candidate has proven experience in MarTech or marketing operations, hands-on CDP expertise, broad business skills like stakeholder management and problem-solving, and C2 proficiency in German and English.