MarTech Engineer (Adobe)

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Product Consulting, Digital Marketing Services, Data & AI, Strategy Consulting, Business Operations Modernization, Enterprise Applications, Cloud Engineering, QA & Test EngineeringIndustries

Requirements

Candidates must possess advanced knowledge of MarTech growth tools including Adobe Campaign, Braze, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh. Required expertise includes Adobe Experience Platform (AEP), Customer Data Platform (CDP), Adobe Journey Optimizer (AJO), and Customer Journey Analytics (CJA), with deep experience in their design, implementation, integration, and maintenance.

Responsibilities

The MarTech Engineer will conduct discovery engagements to define optimal marketing tech stacks within the Adobe Experience Platform ecosystem. They will lead complex integrations across various client applications and MarTech tools, emphasizing Adobe Experience Platform applications. Responsibilities include creating technical documentation for engineers, driving client success by managing engagement scope and stakeholder communication, and training clients on maximizing their mobile growth stack, particularly with AEP, AJO, CJA, and Adobe Campaign. The role also involves managing ongoing marketing service engagements, demonstrating ROI through analytics and data reporting, calibrating technology platforms to business metrics, resolving customer needs within the Adobe Experience Platform ecosystem, and developing vendor relationships for customized client solutions.

Skills

Adobe Experience Platform

RT Customer Data Platform

Adobe Journey Optimizer

Adobe Campaign

Customer Journey Analytics

MarTech

Digital Transformation

Digital Marketing

WillowTree

Mobile app and web development services

About WillowTree

WillowTree helps clients leverage mobile technologies by guiding them from the initial strategy phase to the launch of mobile products. The company offers a comprehensive range of services, including app development, web development, and digital product design, ensuring that all recommendations are grounded in practical build costs and timelines. WillowTree's team is equipped to handle every stage of product development, from strategy and design to testing and growth. Unlike many competitors, WillowTree focuses on a holistic approach that combines strategic insight with technical expertise, serving high-profile clients like 21st Century Fox and PepsiCo. The goal of WillowTree is to empower businesses to fully realize the potential of mobile technology in their operations.

Charlottesville, VirginiaHeadquarters

2007Year Founded

ACQUISITIONCompany Stage

Consulting, Consumer Software, DesignIndustries

501-1,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Flexible Work Hours

Hybrid Work Options

Paid Vacation

Parental Leave

Employee Assistance Program (EAP)

Employee Share Purchase Plan

Risks

Increased competition in digital consultancy may dilute WillowTree's market share.

Integration challenges with acquisitions like PoaTek and Maark LLC could cause inefficiencies.

Reliance on OpenAI's ChatGPT poses risks if licensing or technology changes.

Differentiation

WillowTree integrates enterprise-grade functionality with top-tier consumer UX in mobile apps.

The company has a strong portfolio with Fortune 500 clients like GE and PepsiCo.

WillowTree is recognized for its expertise in conversational AI and voice technology integration.

Upsides

Growing demand for mobile-first strategies boosts WillowTree's app development services.

Expansion in IoT market offers opportunities for connected device solutions.

Rising focus on UX design enhances customer satisfaction and retention.

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