Marketing Specialist – North Asia at Remitly

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

FintechIndustries

Requirements

Mid-level regional marketing experience with strong operational elements and ownership
Good communication and presentation skills; bi-lingual (Japanese & English) preferred
Familiarity with marketing/CRM/social media platforms and tools such as Eloqua, Adobe Analytics, Salesforce
Adept at managing conflicting priorities and objectives
Commercially driven and business focused, with ability to maintain strong working relationships with sales and across the business
Self-starter and tech-savvy
Energetic, creative, collaborative, flexible, positive, unflappable, and passionate

Responsibilities

Maintaining local marketing plans and planning documents
Creating and driving innovative and effective demand generation marketing programs, including integrated digital marketing campaigns for awareness, lead generation, and growth
Owning and executing SEM & SEO program operations in Japan, ensuring regional webpages are regularly updated and relevant
Developing and executing a locally focused event program to support business objectives and enhance brand presence; handling logistics of third-party conferences and internally hosted briefings
Managing translation and localization efforts for Japan and South Korea, coordinating with external vendors or internal resources
Working with stakeholders to deliver thought leadership content (e.g., blogs, whitepapers, interviews, social) to drive executive and market presence
Monitoring and reporting on marketing KPIs for the territory to the Regional/BU Director, ensuring measurable ROI
Acting as the local brand champion for LexisNexis Risk Solutions in assigned territories
Proactively building and maintaining relationships with local associations or 3rd parties in APAC, especially Japan and South Korea
Helping manage North Asia regional marketing database repository, focusing on data acquisition and cleansing based on key target personas
Owning in-market budget, including managing and reporting invoicing, purchasing, contracts, and tracking
Understanding buyer needs, buying criteria, and use cases in each country
Collecting market trends and competitor analysis to recommend changes to commercial strategies and marketing investments

Skills

SEM

SEO

Demand Generation

Digital Marketing

Email Campaigns

Social Media

Events

Webinars

Remitly

International money transfer for immigrants

About Remitly

Remitly focuses on international money transfers, helping immigrants send money to their families quickly and securely at lower costs than traditional banks. The company charges transaction fees and earns from the exchange rate margin, offering various transfer options like bank deposits and cash pickups. Remitly enhances user experience through its website and mobile app, allowing real-time tracking of transfers, and engages with immigrant communities by providing helpful resources and educational support. Its goal is to meet the unique needs of immigrants while ensuring fast, affordable, and reliable money transfer services.

Seattle, WashingtonHeadquarters

2011Year Founded

$423.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Continuing Education or Travel Stipend

Office Culture

Flexible PTO, Schedules and Leaves

DEI Learning Opportunities

Community Engagement

Inclusive Benefits

Risks

Swift's integration into banks' channels poses a competitive threat to Remitly.

AI agents' rise may challenge Remitly's operational model in efficiency and cost-effectiveness.

Schall Law Firm's investigation could impact investor confidence and Remitly's reputation.

Differentiation

Remitly focuses on immigrants, offering competitive rates and fast, secure transactions.

The company leverages technology for a seamless user experience via its app and website.

Remitly engages with immigrant communities through content and educational initiatives.

Upsides

Increased digital wallet adoption in key markets expands Remitly's reach to unbanked individuals.

AI agents in operations could reduce costs and improve Remitly's efficiency.

Visa collaboration enhances Remitly's cross-border fund flow services, boosting customer satisfaction.

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