Marketing Specialist at Medtronic

Santa Rosa, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Medical DevicesIndustries

Requirements

Master’s degree in Business Administration (MBA), Marketing, Biomedical Engineering, or related field
Two (2) years of experience as a marketing or product specialist for customer-facing marketing
At least two (2) years of experience with medical product marketing, sales, or training & education
At least two (2) years of experience developing and executing marketing plans aligned with global strategy and AOP, encompassing product pricing, targeting and segmentation, sales and revenue forecasting, and inventory demand planning, addressing both revenue and non-revenue strategies
At least two (2) years of experience leading physician engagement activities, including marketing campaigns, conferences, academic events, and KOL management
At least two (2) years of experience developing and executing digital marketing strategies, including tracking of leading and lagging indicators
At least two (2) years of experience gathering VOC input for product development purposes and delivering in executable format to cross-functional leaders
At least two (2) years of experience conducting and delivering data analysis to monitor market trends, measure marketing program ROI, and support strategic decision-making
At least two (2) years of experience with sales training, including war-gaming and scenario planning tactics
Ability to travel domestically 20%-50% of the time for convention support and field visits
Willingness to work onsite in Santa Rosa, CA 4 days per week (hybrid model)

Responsibilities

Leverage experience in medical product marketing, sales, clinical, medical science, or training & education
Develop and execute the U.S. marketing plan aligned with global strategy and Annual Operating Plan (AOP), encompassing product pricing, targeting and segmentation, sales and revenue forecasting, and inventory demand planning, addressing both revenue and non-revenue strategies
Lead physician engagement activities, including marketing campaigns, conferences, academic events, and Key Opinion Leader (KOL) management
Develop and execute digital marketing strategies, including tracking of leading and lagging indicators to enhance therapy awareness
Gather Voice of Customer (VOC) input for product development purposes and deliver in executable format to cross-functional leaders
Conduct and deliver data analyses to monitor market trends, measure marketing program Return on Investment (ROI), and support strategic decision-making
Support sales training, including war-gaming and scenario planning tactics to optimize market performance, consistently incorporating voices of the field
Collaborate with Medtronic Global Marketing Team, U.S. Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results through a solid product and service offering via traditional and digital channels

Skills

Key technologies and capabilities for this role

Marketing StrategyDigital MarketingRevenue ForecastingKOL ManagementPhysician EngagementMarket SegmentationData AnalysisROI MeasurementSales TrainingVoice of Customer

Questions & Answers

Common questions about this position

What is the work arrangement for this Marketing Specialist role?

The position permits a hybrid model and requires being onsite in Santa Rosa, CA 4 days per week. Domestic travel is required between 20% and 50% of the time for convention support and field visits.

What are the basic qualifications for this position?

Requires a Master’s degree in Business Administration (MBA), Marketing, Biomedical Engineering, or related field, and two (2) years of experience as a marketing or product specialist for customer-facing marketing. Must possess at least two (2) years of experience with medical product marketing, sales, or training & education; developing and executing marketing plans; leading physician engagement; digital marketing strategies; gathering VOC input; and conducting data analysis.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of collaboration is involved in this role?

The role involves collaboration with the Medtronic Global Marketing Team, U.S. Area Directors, District Managers, Field Sales, and Clinicals to manage and direct resources to maximize business results.

What experience makes a strong candidate for this Marketing Specialist position?

Strong candidates will have a Master’s degree and at least two years of direct experience in medical product marketing, physician engagement, digital marketing strategies, VOC gathering, and data analysis for marketing ROI, particularly in customer-facing roles.

Medtronic

Develops and manufactures medical devices and therapies

About Medtronic

Medtronic provides medical technology, services, and solutions to improve patient care. The company develops a variety of medical devices, including pacemakers, insulin pumps, surgical tools, and neurostimulation devices, which help diagnose, prevent, and treat chronic diseases. These products are used by hospitals, clinics, and healthcare professionals around the world. Medtronic stands out from competitors by investing significantly in research and development to create new products and offering additional services like training and patient management programs. The goal of Medtronic is to enhance patient outcomes and lower healthcare costs through its comprehensive range of medical solutions.

Fridley, MinnesotaHeadquarters

1949Year Founded

$3.2MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Employee Stock Purchase Plan

Employee Assistance Program

Wellness Program

Risks

Emerging competitors like Fire1 threaten Medtronic's heart failure management market share.

Spine biologics market growth may attract new entrants, increasing competition for Medtronic.

Recent IPOs in medtech indicate rising competition, challenging Medtronic's market position.

Differentiation

Medtronic's diverse product range spans cardiovascular, diabetes, neurological, and surgical technologies.

The company invests heavily in R&D to drive innovation in medical devices.

Medtronic offers comprehensive services, including training and technical support, enhancing product value.

Upsides

Exclusive deal with Kuros enhances Medtronic's orthopedic portfolio and market share.

Growing spine biologics market offers expansion opportunities in spinal fusion and regenerative medicine.

Balloon catheters market growth aligns with Medtronic's recent product launches, boosting cardiovascular presence.

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