Marketing Program Manager at 2K

Novato, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Video Games, Gaming, EntertainmentIndustries

Requirements

Highly organized and detail-oriented
Proactive problem-solver with exceptional critical thinking and organizational skills
Thrives in driving projects to successful completion in a complex, multi-stakeholder environment

Responsibilities

Facilitate the marketing development process from initial concept through to the final integrated plan, ensuring scope, objectives, and deliverables are clearly defined and documented for leadership review
Develop and maintain detailed project timelines and work-back schedules, closely monitoring progress to ensure all milestones and deadlines are achieved
Proactively identify potential project dependencies, risks, and roadblocks, escalating issues to the appropriate stakeholders and leadership for timely resolution
Track and manage the BU Marketing Budget and actuals, monitoring expenditures to ensure projects remain on time and within budget parameters set by leadership
Manage and maintain the organization's events and activations calendar, coordinating logistics and dependencies with internal and external partners
Develop and operate a central system for tracking all creative assets, including those developed internally and those received from strategic partners
Document, track, and monitor asset rights, usage limitations, and expiration dates to ensure all marketing activities remain legally compliant
Act as the primary operational liaison, facilitating efficient communication and workflow between the Marketing team and key partners in Sales, Product, and Creative
Prepare and circulate regular, detailed status updates and progress reports

Skills

Marketing Operations

Program Management

Project Coordination

Cross-Functional Collaboration

Communication

Organization

Detail-Oriented

2K

Develops and publishes interactive video games

About 2K

2K develops and publishes interactive entertainment, focusing primarily on video games for a wide audience that includes casual gamers, hardcore enthusiasts, and professional eSports players. The company collaborates with well-known game development studios like Supermassive Games and Firaxis Games to create popular titles such as "The Quarry" and "TopSpin 2K25." 2K's games are available through digital downloads and physical copies, and they also generate revenue from downloadable content (DLC), in-game purchases, and exclusive content partnerships. This diverse revenue model, along with their strong collaborations, sets 2K apart from competitors in the video game publishing industry. The company's goal is to deliver high-quality, engaging gaming experiences that appeal to a broad range of players.

Novato, CaliforniaHeadquarters

2005Year Founded

VENTURE_UNKNOWNCompany Stage

Consumer Software, GamingIndustries

1,001-5,000Employees

Marketing Program Manager at 2K

Requirements

Responsibilities

Skills

2K

About 2K

Benefits

Health Care Benefits

Health Savings Account (HSA) Including Company Contribution

Employee Stock Purchase Plan

401k Retirement Plan

Life and Disability Benefits

Group Legal Plan

Wellbeing Program

Childcare Benefits

Flexible Spending Account (FSA)

Generous Compassionate Leave

Companywide End of Year Break

Risks

Denuvo in NBA 2K25 may cause performance issues, sparking community backlash.

Project Ethos faces challenges in a saturated free-to-play shooter market.

High expectations for FIFA 2K25 could pressure 2K to compete with EA's FIFA series.

Differentiation

2K collaborates with top-tier studios like Supermassive Games and Firaxis Games.

2K's diverse portfolio includes sports, horror, and simulation games.

2K's partnerships with major sports leagues enhance brand visibility and engagement.

Upsides

2K's acquisition of the FIFA license opens new market opportunities.

Project Ethos aligns with successful free-to-play models like Fortnite.

Mobile gaming expansion with NFL 2K Playmakers taps into a growing market.

Marketing Operations Manager

Project Manager, Marketing