Marketing Operations Manager at Radar

New York, New York, United States

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$150,000 – $170,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

3-5 years of experience in Marketing Operations, Revenue Operations, or Growth Engineering at a B2B SaaS company
Familiarity with Clay, HubSpot, Salesforce, and modern GTM/martech stacks
Experience with AI tools and LLMs like ChatGPT, Claude, or similar
Strong analytical skills: ability to design dashboards, analyze funnel metrics, and translate data into actionable insights
Excellent written and verbal communication skills
GTM acuity: able to connect systems and workflows to ROI, seller experience, metrics, and business impact

Responsibilities

Own marketing automation and campaign operations, ensuring seamless execution across HubSpot, Salesforce, and integrated tools
Build and maintain dashboards and reporting to measure ROI of campaigns, channels, and pipeline impact
Manage lead scoring, routing, and attribution models to ensure quality pipeline generation
Collaborate closely with RevOps, Marketing, SDR, and Sales to roll out AI- and automation-driven workflows (Clay, Gong, Momentum, LLMs, HubSpot, and other cutting-edge tools)
Optimize and automate SDR campaigns, nurture sequences, and ABM programs with AI and personalization at scale
Manage data hygiene and enrichment across marketing and sales systems to enable accurate segmentation, personalization, and reporting
Implement and optimize multi-touch attribution, funnel analysis, and marketing performance metrics to guide strategy and investment
Propose and run experiments to accelerate growth as Radar scales to $100M ARR
Continuously evaluate and implement new martech tools to expand automation and personalization capabilities

Skills

Key technologies and capabilities for this role

Marketing AutomationCampaign ExecutionLead ManagementAttributionAnalyticsReporting

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Operations Manager role?

For candidates based in the United States, the base salary range is $140,000 - $160,000/year with expected On Target Earnings (OTE) between $150,000 - $170,000/year, including performance bonuses and incentives.

Is this a remote position, or do I need to work onsite?

This is an NYC-based onsite position requiring work from the New York office Monday–Thursday, with the opportunity to work from home on Fridays.

What key skills are required for this Marketing Operations Manager role?

Key skills include expertise in marketing automation and campaign operations with HubSpot and Salesforce, building dashboards and reporting for ROI measurement, lead scoring and attribution, data hygiene, and experience with AI tools like Clay, Gong, Momentum, and LLMs.

What benefits does Radar offer employees?

Radar offers full-time employees a competitive equity plan with stock option grants, providing a meaningful ownership stake in the company.

What makes a strong candidate for this role at Radar?

Strong candidates will have deep experience in marketing operations, proficiency with HubSpot, Salesforce, and AI tools, plus the ability to optimize processes, manage data, and drive measurable pipeline growth through experiments and analytics.

Radar

RFID technology for retail inventory management

About Radar

GoRadar.com provides a comprehensive solution for inventory management in the retail sector using RFID (Radio Frequency Identification) technology combined with computer vision. Their system allows retailers to track every item in their stores in real-time, providing precise location data and enabling features like autonomous retail and checkout experiences. This technology is particularly advantageous for large retail chains that manage significant volumes of inventory and customer interactions, as it offers insights into product locations and customer behaviors. Unlike many competitors, GoRadar.com focuses on delivering an integrated hardware and software package, along with ongoing support and updates, ensuring that clients benefit from the latest advancements. The company's goal is to enhance efficiency and responsiveness in retail operations, ultimately helping retailers reduce costs and improve customer experiences.

New York City, New YorkHeadquarters

2016Year Founded

$30.2MTotal Funding

DEBTCompany Stage

Industrial & Manufacturing, AI & Machine Learning, Consumer GoodsIndustries

51-200Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Parental Leave

Risks

Emerging startups in RFID and computer vision could threaten Radar's market share.

Data privacy concerns may lead to regulatory scrutiny impacting Radar's operations.

Supply chain disruptions could delay RFID hardware production and increase costs.

Differentiation

Radar offers a unique combination of RFID and computer vision technology.

The platform supports geofencing, place detection, and real-time inventory tracking.

Radar's APIs enable seamless integration with popular platforms like Segment and Braze.

Upsides

Radar secured $30 million in Series A funding, boosting growth potential.

The global RFID market is projected to reach $40.5 billion by 2027.

Retailers' shift to omnichannel strategies aligns with Radar's real-time tracking capabilities.

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