Marketing Operations Manager at Consensus

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Enterprise Software, Marketing TechnologyIndustries

Requirements

3+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment
2+ years of experience owning technical projects involving data, process, and systems
Hands-on experience with Hubspot for Marketing Automation and MAP
Experience partnering with demand generation teams on performance marketing (i.e., paid social, paid search) and campaigns—including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance
Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as ROI
Strong project management skills with the ability to manage multiple projects

Responsibilities

Own and optimize marketing automation and lead management workflows using Hubspot to track lead status, lead scores, attribution and routing
Craft how marketing data is structured and presented to key stakeholders, especially via Hubspot dashboards and reports
Enable marketing-related integrations between Hubspot and other core tools like paid ad channels, 3rd party enrichment tools, and event planning software
Collaborate with Marketing team members on ABM objectives, events, ad channels, activity tracking, and website tracking
Strategically partner with Marketing and Sales leadership on analyzing and optimizing demand strategies
Strategically partner with the Revenue Operations and GTM teams on integrating the data, process, and systems from Marketing with the rest of the revenue-generating funnel (Sales, CS & Partnerships)

Skills

Marketing Operations

Campaign Operations

Reporting

Attribution

ROI Analysis

Audience Management

Data Enrichment

Marketing Analytics

Marketing Automation

SQL

HubSpot

Marketo

Google Analytics

Consensus

Automates presales processes for sales teams

About Consensus

Consensus specializes in automating the presales process for B2B sales teams, sales engineers, and technical sales professionals, particularly in industries with complex sales cycles like technology and software. The platform streamlines workflows by automating product demos and other presales activities, allowing sales teams to focus on more valuable tasks and improve their sales conversion rates. Clients subscribe to the service through a Software-as-a-Service (SaaS) model, which provides a consistent revenue stream and scalability for the company. Additionally, Consensus hosts DEMOFEST, a virtual event that covers various topics related to sales engineering and technical sales, offering valuable resources to the community. The goal of Consensus is to enhance the efficiency and effectiveness of sales teams in the presales phase.

San Diego, CaliforniaHeadquarters

2013Year Founded

$130.1MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Enterprise SoftwareIndustries

201-500Employees

Benefits

Health Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Flexible Work Options

Professional Development Budget

Risks

ReachSuite acquisition may cause integration challenges, affecting service continuity.

New CEO Doug Johnson might shift strategies, misaligning with customer expectations.

Presales software certification may not gain traction, risking resource wastage.

Differentiation

Consensus automates custom product demos, enhancing sales efficiency and personalization.

The platform targets complex B2B sales processes, serving sales engineers and technical professionals.

Consensus hosts DEMOFEST, a unique event for sales engineering and technical sales communities.

Upsides

Increased demand for personalized sales content boosts Consensus's platform adoption.

Integration with Salesloft enhances sales engagement and buyer journey experiences.

$110M funding from Sumeru Equity Partners supports accelerated growth and innovation.

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