Marketing Operations Manager at First American

Santa Ana, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Financial ServicesIndustries

Requirements

7+ years in marketing operations, performance marketing, or related data-driven marketing roles
Experience managing and developing operational or technical talent
Proven expertise in tracking, attribution, and campaign QA
Fluency with marketing operations and analytics tools, including: Analytics & Attribution (Google Analytics (GA4), Looker Studio, attribution platforms); CRM & MAP Systems (Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent); Tracking & QA (Tag management systems, UTM governance tools); Collaboration & Workflow (Project management and campaign orchestration platforms)

Responsibilities

Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth
Build scalable processes and foster a culture of accountability and continuous improvement
Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view
Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible
Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis
Own campaign tracking architecture, UTM governance, and attribution setup
QA lead routing and conversion tracking to ensure accuracy and integrity
Maintain alignment across platforms to eliminate duplicate or misattributed data
Build dashboards for spend, performance, ROI, and pipeline contribution
Ensure timely and accurate reporting for daily operational use and executive insights
Collaborate with Analytics to deliver clear, actionable performance readouts
Lead experiment design and incrementality measurement across campaigns
Ensure tests are properly instrumented and results are trustworthy
Share learnings broadly to refine investment and optimization decisions
Establish and enforce data quality standards across all performance marketing activities
Create governance frameworks for routing, QA, and reporting accuracy
Continuously optimize processes to improve efficiency and scalability

Skills

Key technologies and capabilities for this role

CRMMarketing Automation PlatformPaid MediaAnalytics PlatformsData ManagementMarketing AnalyticsReportingTrackingGovernanceLeadershipTeam Development

Questions & Answers

Common questions about this position

What is the work arrangement or location policy for this role?

This information is not specified in the job description.

What salary or compensation is offered for the Marketing Operations Manager position?

This information is not specified in the job description.

What key skills and responsibilities are required for this role?

The role requires skills in unifying marketing data across systems like CRM, MAP, paid media, and analytics; owning campaign tracking, UTM governance, and attribution; building reporting dashboards; and leading experiment design. Leadership experience managing and coaching direct reports, establishing data governance, and partnering with IT and Analytics teams is essential.

What is the company culture like at First American?

First American fosters a people-first culture that emphasizes inclusivity, support, empowerment, innovation, and professional growth, earning accolades like the Fortune 100 Best Companies to Work For for ten years and awards for diversity.

What makes a strong candidate for the Marketing Operations Manager role?

Strong candidates will have experience in marketing operations, data unification across systems, tracking and attribution, reporting, and testing, combined with leadership skills to coach teams and build scalable processes.

First American

Provides title insurance and real estate services

About First American

First American provides title insurance, specialty insurance, and various real estate-related services. Their title insurance protects homebuyers and property owners from potential ownership disputes and financial losses related to real estate transactions. The company offers a platform called myFirstAm®, which allows users to access property information, manage orders, and streamline the closing process from any device. Unlike many competitors, First American has a vast database of property data, with over 5.5 billion document images, making it a leading provider of real estate data solutions. The company's goal is to facilitate smooth real estate transactions while ensuring that clients' investments are protected.

Santa Ana, CaliforniaHeadquarters

1889Year Founded

$800.2MTotal Funding

VENTURE_UNKNOWNCompany Stage

Financial Services, Real EstateIndustries

10,001+Employees

Benefits

401k matching

Health, vision, dental insurance

Professional development

Risks

Data breach allegations could harm First American's reputation and lead to legal issues.

Integration of Mother Lode may face challenges and financial risks.

Dependence on digital transformation poses risks if technology advances rapidly.

Differentiation

First American offers comprehensive title insurance and settlement services nationwide.

The company provides a vast database of over 5.5 billion document images.

First American's digital platform, myFirstAm®, enhances real estate transaction efficiency.

Upsides

Acquisition of Mother Lode expands First American's market share in California.

Docutech purchase boosts First American's digital mortgage revenue by 38%.

Growing fintech trends align with First American's digital transformation strategy.

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