Marketing Operation Manager (REMOTE OK) at Arkose Labs

San Mateo, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, TechnologyIndustries

Requirements

At least 5 years of marketing operations experience

Responsibilities

Hands-on own and drive the data related tasks - data dashboards, reports, KPIs, integrations, hygiene, tracking validation, operations, meetings (agencies and internal teams including marketing/sales teams) and projects strategizing to delivery
Configure and manage marketing tech stack including Marketo, Gong, Monday, seamless.ai, outreach, zoominfo, salesforce, leandata, full circle insights and their integration etc
Own data hygiene, normalization and standardization in all the data platforms through validation, form restrictions
Manage the data and flows in Salesforce. Create and manage leads, contacts and accounts as needed
Integrate and use google data studio, and tableau or powerBI with marketing vendors/platforms like Google/Linkedin. Create dashboards and reports using these systems
Create ad-hoc reports to provide quick insights/clarifications quickly on demand using Salesforce, Marketo, data studio, google analytics and other platforms. Share insights and drive optimization efforts cross-functionally
Verify/use/integrate data from and in the original source like Google Ad, Linkedin Ads, other platforms. Google tag manager is a plus
Enrich and/or extract data manually and through integration. Upload enriched and raw data in the systems manually and through integrations
Understand and help optimize lead life cycle and funnel
Monitor and optimize lead quality by maintaining/improving the integrations of lead handling and enrichment tools
Provide regular insights and reporting to prove efficiency of the marketing operations and to help other marketing teams focus in the right areas based on the data in order to make a positive pipeline impact
Track campaign performance metrics from the first touch to revenue generation closely. Understand and follow UTM parameters and related industry standards as it relates to paid marketing
Build scalable and best-practice structures that reduce maintenance requirements in the long term while satisfying short term needs
Participate in and contribute to the company and department roadmap and execution planning. Communicate the plan effectively with key stakeholders, including the sales, marketing, product, and customer success leadership teams
Partner closely with the demand gen, ABX, digital, content, web, creative teams

Skills

Key technologies and capabilities for this role

MarketoSalesforceGongZoomInfoOutreachMondaySeamless.aiLeanDataFull Circle InsightsMarketing AutomationData DashboardsKPIsIntegrations

Questions & Answers

Common questions about this position

Is this Marketing Operations Manager position remote?

Yes, the position is remote-friendly as indicated by the job title.

What is the salary or compensation for this role?

This information is not specified in the job description.

What key skills and tools are required for this position?

The role requires expertise in marketing automation tools like Marketo, Salesforce, Gong, Monday, seamless.ai, Outreach, Zoominfo, Leandata, and Full Circle Insights, along with data management skills for dashboards, reports, KPIs, integrations, and data hygiene using Google Data Studio, Tableau or PowerBI.

What teams will I collaborate with in this role?

You will collaborate closely with ABX, web, product marketing, content marketing, global events, and digital marketing teams, while reporting to the Sales Operations Manager.

What makes a strong candidate for this Marketing Operations Manager role?

A strong candidate is a seasoned expert in Marketing Operations and Data with hands-on experience driving data tasks, managing marketing tech stacks, ensuring data hygiene, and optimizing lead lifecycles and funnels.

Arkose Labs

Cybersecurity solutions to deter bot attacks

About Arkose Labs

Arkose Labs focuses on preventing bot attacks in the cybersecurity sector. Their platform uses real-time risk assessments and machine learning analytics to identify and counteract malicious bot activities before they can inflict harm. A key feature of their offering is the Arkose MatchKey, which is designed to be a highly effective CAPTCHA, enhancing both security and user experience. Unlike many competitors, Arkose Labs aims to increase the cost and effort required for attackers, making bot attacks less appealing. The company's goal is to provide robust protection for digital assets, ensuring that clients can operate securely in an increasingly hostile online environment.

San Francisco, CaliforniaHeadquarters

2016Year Founded

$96.8MTotal Funding

SERIES_CCompany Stage

Cybersecurity, AI & Machine LearningIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Generous nationwide parental leave policy

Employee Assistance Program

Mental Health Support

Gym Membership

Risks

Emerging AI-driven bot attacks could potentially outpace Arkose Labs' current defenses.

Competitors are developing advanced CAPTCHA alternatives challenging Arkose MatchKey's position.

The rise of DeFi platforms introduces new vectors for bot attacks Arkose must address.

Differentiation

Arkose Labs offers the world's first $1M warranties for credential stuffing and SMS toll fraud.

Arkose MatchKey is touted as the strongest CAPTCHA ever made, enhancing security measures.

Arkose Labs' AI-powered platform combines risk assessments with dynamic threat response.

Upsides

Arkose Labs is recognized as the 2023 Leader in Bot Detection and Mitigation.

The launch of Arkose Device ID enhances fraud detection and prevention capabilities.

Arkose Labs' protection measures for GPT applications address new attack vectors effectively.

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