Marketing Manager, US Marketing at Abbott

Princeton, New Jersey, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Medical DevicesIndustries

Requirements

Understand the needs and buying process of i-STAT TBI target audiences, including C-suite, physicians, nurses, lab personnel, procurement, outpatient sites etc
Gather and synthesize information on customers, competitors, and the market from a range of formal and informal sources (including market research, digital listening, trend tracking, etc.)
Demonstrate subject matter expertise of i-STAT TBI, the competition, and the customers
Based at Abbott Point of Care’s headquarters in Princeton, NJ
Up to 35% domestic travel may be required

Responsibilities

Proactively share insights across the business to shape and refine business strategies
Understand competitive offerings and provide the commercial organization with tools to differentiate the portfolio in the marketplace
Define market segments and targets, clearly articulating brand positioning and differentiated brand messaging
Drive brand-building actions through the sales teams and ensure the brand positioning is brought to life consistently in interactions with customers across multiple channels
Refine and oversee execution of the US i-STAT TBI marketing plan ensuring collaboration with internal stakeholders, monitor progress, and take accountability for results
Build robust plans utilizing internal expertise and, as necessary, external marketing research firms, marketing agencies, and other vendors that complement internal capabilities
Anticipate risks to marketing strategy, proactively assess scenarios and create contingency plans
Partner with Global Strategic Marketing and Market Access to define and execute reimbursement and pricing strategy for i-STAT TBI
Develop and implement marketing strategies that focus on i-STAT TBI product
Identify and prioritize market opportunities, devise tactical plans, and deliver business results

Skills

Marketing Strategy

Product Marketing

Market Research

Healthcare Marketing

Brand Management

Digital Marketing

Analytics

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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