Marketing Manager, Social Media at MRI Software

Freehold, New Jersey, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, Real EstateIndustries

Requirements

Bachelor’s degree in Communications, Journalism, Marketing, Public Relations, or related field
7+ years of experience in B2B executive communications, social media strategy, or digital engagement
Proven success managing executive influencer or thought leadership programs
Deep knowledge of social media platforms, trends, and analytics
Exceptional writing and editing skills, with the ability to adapt to multiple executive voices
Strong project management skills, with experience leading global or cross-regional initiatives
Data-driven mindset with experience using metrics to inform strategy and decision-making
Preferred Qualifications
Agency experience in social media and executive content creation
Experience in a B2B technology or SaaS environment
Familiarity with social tools such as Sprout Social, Hootsuite, or equivalent
Experience managing global social media programs and cross-regional alignment
Knowledge of social media and digital content optimization best practices

Responsibilities

Develop, manage, and grow the executive influencer program for the CEO and senior leaders
Create an executive influencer program framework that can be adopted and adapted across the business
Create content strategies tailored to executive voices, including social posts, articles, and thought leadership opportunities
Identify and secure opportunities for executive participation in industry conversations, panels, and media
Define program KPIs, measure and report on executive influencer program performance, refining strategies for maximum impact
Serve as the global strategist for social media, aligning regional strategies with global objectives
Lead social media engagement across the globe and develop best practices, guidelines, and toolkits to support regional marketing teams
Oversee measurement and reporting for MRI’s global social media efforts, using insights to optimize performance
Drive program refinement by applying data-driven recommendations to content, strategy, and channel usage
Organize and lead global social media engagement council, enabling collaboration and consistency across regions
Evaluate emerging platforms, tools, and vendor relationships to ensure global readiness
Lead global-level reputation management across social channels
Develop, produce and, as necessary, post social media content that focuses on increasing brand awareness
Develop an operational model for social media that provides governance and process guidance across the organization

Skills

Social Media Strategy

Content Creation

Executive Influencer Management

Thought Leadership

KPIs

Measurement and Reporting

B2B Marketing

Storytelling

Data-Driven Strategy

Global Engagement

MRI Software

Real estate software for property management

About MRI Software

MRI Software provides software solutions designed for the real estate industry, focusing on property management, lease management, and digital services. Their products help real estate owners, operators, and occupiers manage various aspects of their operations, including tenant communications and financial reporting. The software integrates easily with existing systems, making it user-friendly for clients. Unlike many competitors, MRI Software operates on a subscription-based model, which allows for a consistent revenue stream and ongoing improvements to their offerings. The company also has a partner ecosystem that enables clients to customize their software experience, adding further value. The main goal of MRI Software is to enhance operational efficiency and streamline property management for their clients in the global real estate market.

Solon, IowaHeadquarters

1971Year Founded

$3.4MTotal Funding

DEBTCompany Stage

Enterprise Software, Real EstateIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Private Medical Insurance

Income Protection Plans

Personal Pension plan

Parental Leave

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Flexi Any-Day

Paid Holidays

Pet Insurance

Unlimited Paid Time Off

Hybrid Work Options

Mental Health Support

Wellness Program

Risks

Technical challenges in integrating Mesh's platform may lead to client dissatisfaction.

iInterchange acquisition could divert focus from core real estate software offerings.

Capita One acquisition may strain MRI's financial resources, affecting strategic investments.

Differentiation

MRI Software offers a comprehensive and flexible technology platform for real estate.

The company has a strong partner ecosystem enhancing client customization and optimization.

MRI Software's subscription model ensures steady revenue and continuous innovation.

Upsides

Increased demand for AI-driven property management boosts MRI's market potential.

Strategic acquisitions like iInterchange expand MRI's service offerings globally.

Partnerships, such as with Mesh, enhance MRI's property management platform capabilities.

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