Marketing Manager – Inclusive Marketing at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

NoVisa

Financial ServicesIndustries

Requirements

Extensive experience leading inclusive marketing initiatives and advertising campaigns
Deep advertising and agency expertise
Skilled in stakeholder management, both internally and externally
Strong planning, alignment, and execution capabilities
Resourceful, adaptable, and action-driven in dynamic environments
Strategic marketer with a strong track record in multicultural and inclusive marketing
Strong agency background
Ability to navigate ambiguity
Proactive mindset that balances stakeholder needs with business goals

Responsibilities

Oversee the enterprise-wide inclusive marketing program
Lead the development of creative campaigns
Act as a conduit among stakeholders to ensure enterprise-wide marketing projects are aligned to inclusive marketing best practices
Partner across the Brand team to manage the full campaign lifecycle, including strategy, creative development, execution, and measurement
Collaborate with internal stakeholders and external agencies to develop innovative, inclusive creative work
Serve as a champion for inclusive storytelling, ensuring all campaigns authentically reflect and resonate with diverse audiences
Help shape Vanguard’s most ambitious brand campaigns and be the engine behind the inclusive marketing program

Skills

Inclusive Marketing

Multicultural Marketing

Advertising Campaigns

Stakeholder Management

Campaign Strategy

Creative Development

Campaign Execution

Campaign Measurement

Agency Management

Brand Campaigns

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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