ModernFi

Marketing Manager

New York, New York, United States

ModernFi Logo
$110,000 – $160,000Compensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Technology, B2B SaaS, Financial ServicesIndustries

Requirements

Candidates should have at least 3 years of marketing experience, preferably in B2B SaaS or financial services, and a proven ability to build and execute marketing strategies. Strong content creation skills, experience with digital marketing channels and marketing automation tools, and a data-driven approach to marketing are also required.

Responsibilities

The Marketing Manager will develop and execute ModernFi’s marketing strategy, create compelling content across various formats, coordinate marketing programs, build and manage the digital presence, design marketing collateral, collaborate with sales, establish marketing metrics, manage external relationships, and stay current on industry trends. They will also be responsible for shaping how ModernFi communicates its value proposition to financial institutions.

Skills

Marketing Strategy
Content Creation
Digital Marketing
Marketing Automation
Analytics
Communication
B2B Marketing
Fintech
SaaS
Financial Services

ModernFi

Advisory services for funding markets management

About ModernFi

ModernFi focuses on funding markets and asset liability management in the banking sector by allocating funds to FDIC-member banks. It serves institutional clients, providing insights and strategies to help them manage funding needs and optimize balance sheets. Unlike traditional banks, ModernFi does not offer deposits but simplifies complex financial processes through advisory services and educational materials. The company generates revenue through various fees, aiming to add value by helping clients navigate financial market complexities.

Key Metrics

New York City, New YorkHeadquarters
2022Year Founded
$26.9MTotal Funding
SERIES_ACompany Stage
Fintech, Financial ServicesIndustries
11-50Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Company Equity

Risks

Increased competition from fintech companies may erode ModernFi's market share.
Technical challenges with Q2 integration could affect client satisfaction and adoption.
Regulatory scrutiny may increase compliance costs and operational challenges for ModernFi.

Differentiation

ModernFi offers a fully integrated, API-driven deposit network for financial institutions.
The company provides extended deposit insurance through program institutions, enhancing depositor security.
ModernFi's solutions simplify complex financial instruments for institutional clients, aiding compliance.

Upsides

Integration with Q2's platform enhances ModernFi's digital banking capabilities and client reach.
Partnerships with credit unions expand ModernFi's market presence and deposit network.
Recognition as a top fintech innovator boosts ModernFi's credibility and market appeal.

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