Senior Lifecycle Marketing Manager
Modern Health- Full Time
- Senior (5 to 8 years)
Candidates should have at least 3 years of marketing experience, preferably in B2B SaaS or financial services, and a proven ability to build and execute marketing strategies. Strong content creation skills, experience with digital marketing channels and marketing automation tools, and a data-driven approach to marketing are also required.
The Marketing Manager will develop and execute ModernFi’s marketing strategy, create compelling content across various formats, coordinate marketing programs, build and manage the digital presence, design marketing collateral, collaborate with sales, establish marketing metrics, manage external relationships, and stay current on industry trends. They will also be responsible for shaping how ModernFi communicates its value proposition to financial institutions.
Advisory services for funding markets management
ModernFi focuses on funding markets and asset liability management in the banking sector by allocating funds to FDIC-member banks. It serves institutional clients, providing insights and strategies to help them manage funding needs and optimize balance sheets. Unlike traditional banks, ModernFi does not offer deposits but simplifies complex financial processes through advisory services and educational materials. The company generates revenue through various fees, aiming to add value by helping clients navigate financial market complexities.