Marketing Manager

Position Overview

• Location Type: [Not Specified]
• Employment Type: Full-Time
• Salary: $110K - $160K
• Description: ModernFi is seeking a Marketing Manager to establish and lead our marketing function during a critical growth phase. In this highly visible role, you will develop and execute comprehensive marketing strategies that drive brand awareness, lead generation, and sales enablement. As an early marketing hire, you will wear multiple hats – strategist, content creator, digital marketer, and analyst – while building the foundation for our marketing operations. This role offers significant autonomy and the opportunity to shape how ModernFi communicates its value proposition to financial institutions.

Requirements

• Proven experience building and executing marketing strategies in a B2B environment.
• Strong content creation skills with an ability to translate complex technical concepts into compelling messaging.
• Experience with digital marketing channels and marketing automation tools.
• Data-driven approach to marketing with experience using analytics to measure and improve campaigns.
• Exceptional communication skills, both written and verbal.
• Ability to work autonomously while collaborating effectively across departments.
• Comfortable in a fast-paced startup environment where priorities may shift quickly.
• 3+ years of marketing experience, preferably in fintech, B2B SaaS, or financial services.

Responsibilities

• Develop and execute ModernFi’s marketing strategy, including positioning, messaging, and channel strategy.
• Create compelling content across multiple formats (website copy, blog posts, emails, social media, sales collateral, case studies, etc.).
• Coordinate and execute marketing programs including webinars, executive dinners, industry events, and digital campaigns.
• Build and manage our digital presence across website, social media, and email marketing channels.
• Design and produce marketing collateral (alongside external agencies and contractors) including presentations, one-pagers, and newsletters that clearly communicate our value proposition.
• Collaborate closely with sales to develop materials that support the sales process and accelerate deals.
• Establish metrics to measure marketing effectiveness and continuously optimize based on data.
• Manage relationships with external agencies and contractors as needed.
• Stay current on fintech industry trends and competitive landscape to inform marketing strategies.

Application Instructions

• [Not Specified - Please refer to ModernFi's career page for application instructions.]

Company Information

• About Us: The caliber and character of the ModernFi team set us apart. We value competence and drive over experience and look for compassionate people with a diverse set of backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect – respect to our colleagues, our clients, our partners, and to ourselves. Because we are a close-knit team of high performers, we are selective and considerate with every hire. The people at ModernFi could be doing anything in the world, yet they choose to be here.
• Benefits: We offer generous salary, unlimited PTO, 401(k), [Rest of benefits details not provided in the original text]