d) at Abbott

Cologne, North-Rhine-Westphalia, Germany

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, DiagnosticsIndustries

Requirements

Proven minimum of 5 years of marketing experience in the diagnostics arena or other healthcare areas. Knowledge in Infectious Diseases is an asset
Strong focus on understanding and extracting customer value
Balanced mix of strategic and tactical focus
High comfort level with interpreting and communicating complex technical information
Positive mindset and collaborative attitude
Ability to travel up to 50% of the time (nationally and internationally)
Customer engagement and in-field support, 30% of the time
Fluent in German and English, both written and spoken
Entrepreneurial and high calibre self-starter with a proven track record and consistent high achiever in the Healthcare sales arena

Responsibilities

Develop and implement marketing strategies and tactics
Contribute to regional planning and value creation processes
Understand and extract customer value
Balance strategic and tactical focus
Interpret and communicate complex technical information, including clinical concepts, statistics, and outcomes
Foster a positive and collaborative work environment
Develop regional marketing plans in alignment with the regional and global plans
Deliver and regularly track the execution of the marketing initiatives on the plan
Manage local promotional plans (including exhibition, symposia, marketing collateral, sales tools, digital and PR content)
Participate in product launch projects from early stages and drive the local launches
Manage the marketing expenses budget, according to the annual marketing plan and with accountability towards the Marketing Manager Lead direction. Collaborate with the local Commercial and Finance heads for the tracking and management of the budget
Customer segments mapping (size, patient pathway, reimbursement, stakeholders, value proposition, opportunity assessment)
Product features/benefits, product utilization and customer insights
Develop key accounts for Abbott’s products and services in partnership with other business functions
Implement national strategies for new and existing products and services across especially the hospital sector

Skills

Key technologies and capabilities for this role

Marketing StrategyMarketing TacticsMarket AnalysisHealthcare SalesKey Account ManagementProduct MarketingRegional PlanningHospital Sector

Questions & Answers

Common questions about this position

What is the salary for the Marketing Manager DACH position?

This information is not specified in the job description.

Is this Marketing Manager role remote or office-based?

The position is office-based at Abbott Rapid Diagnostics Germany GmbH, Cologne with expected 50% of travel.

What skills and experience are required for this Marketing Manager role?

Candidates need a proven minimum of 5 years of marketing experience in diagnostics or healthcare, strong customer value understanding, balanced strategic and tactical focus, ability to interpret complex technical information, positive collaborative attitude, and fluency in German and English.

What is the work environment like at Abbott for this role?

The role requires fostering a positive and collaborative work environment, with 30% customer engagement and in-field support, plus up to 50% travel.

What makes a strong candidate for the Marketing Manager DACH position?

An entrepreneurial self-starter with a proven track record as a high achiever in healthcare sales, 5+ years marketing experience in diagnostics/healthcare, and skills in strategy implementation, customer value extraction, and technical communication stands out.

Abbott

Healthcare solutions in diagnostics and devices

About Abbott

Abbott Laboratories focuses on improving health through various medical technologies and health solutions. The company operates in areas such as cardiovascular health, diabetes management, diagnostic testing, nutrition, and neuromodulation for chronic pain and movement disorders. Abbott's products include advanced medical devices and diagnostic tests that help healthcare professionals and patients manage health conditions effectively. For example, their cardiovascular technologies assist in heart health management, while diabetes care products enable accurate glucose monitoring without painful fingersticks. Unlike many competitors, Abbott emphasizes accessibility and affordability in its offerings, aiming to make life-changing technologies available to a broader audience. The company's goal is to positively impact global health and well-being, supported by a commitment to sustainability and a 2030 Sustainability Plan.

Lake Bluff, IllinoisHeadquarters

1888Year Founded

IPOCompany Stage

HealthcareIndustries

10,001+Employees

Risks

Departure of key leader Dr. Adamson may affect Abbott's Heart Failure division.

Integration challenges with Medtronic could impact glucose monitor-insulin pump rollout.

Thermo Fisher's microfluidics expansion may increase competition for Abbott.

Differentiation

Abbott integrates continuous glucose monitoring with automated insulin delivery systems.

Abbott's microfluidic devices streamline diagnostic processes efficiently.

Abbott's neuromodulation products target specific nervous system areas for chronic pain relief.

Upsides

Microfluidic technology offers cost-effective solutions in diagnostics.

Strategic partnerships like Abbott-Medtronic enhance product offerings and market reach.

Significant investments indicate strong market confidence in Abbott's healthcare solutions.

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