Marketing Manager - Automotive (Remote) at Expedia

New Orleans, Louisiana, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's Degree
10+ years of experience developing B2B marketing strategies, marketing plans, and tactical execution
Experience in the Automotive or related industry
Experience with outstanding creative writing, developing impactful content, taking complex technical information and translating it into compelling stories for a B2B audience
Experience executing integrated marketing campaigns across digital marketing channels and utilizing best practices
Experience navigating in a collaborative, cross-team capacity
Up-to-date with the latest trends and best practices in marketing and content marketing
Demonstrated proficiency with marketing applications of AI tools

Responsibilities

Plan, develop and execute successful marketing strategies, integrated campaigns and tactics that boost our brand reputation, build pipeline and drive revenue
Develop content marketing plans across channels including; websites, blogs, events, email, e-newsletters, social media that attracts and converts the target market
Produce valuable content that engages, educates and motivates target groups and fuels external marketing campaigns to promote rankings, engagement and leads
Own the implementation of marketing plans and tactics, taking strategies from concept to successful execution across relevant channels to achieve team goals
Generate and oversee the creation of customer testimonials (both print and video) and the creation of compelling case studies to highlight the value we deliver to the industry and build trust and credibility
Improve measurable results by analyzing campaign and tactic metrics across channels; use reporting tools to evaluate content and channel performance and make adjustments to improve ROI
Analyze data, including market trends, customer insights and research to make data-driven decisions and inform marketing strategies and tactics
Build strategic relationships and partner cross-functionally to ensure alignment with business goals

Skills

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters

1996Year Founded

$3,277.3MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Paid Time Off

Travel Discounts

Healthcare Flexible Spending Accounts

Employee Assistance Program

Wellness & Travel Reimbursement

Workplace Accomodations

Medical, Dental, & Vision Insurance

Matching Gifts

New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.

CFO transition may lead to strategic shifts impacting financial management and investor confidence.

Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.

The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.

Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.

The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.

Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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