Marketing Manager

Position Overview

• Location Type: Remote
• Employment Type: Full-time
• Salary: Not specified

As the Marketing Manager at Pipe17, you will be a key member of our marketing team, responsible for executing lifecycle marketing, integrated marketing campaigns, and elevating our market presence. You will own campaign execution, social media, content creation, and cross-functional project management. Working closely with our sales, product, and partner teams, you will execute impactful marketing programs that engage e-commerce merchants, generate demand, and accelerate pipeline growth.

Key Responsibilities

Content Creation & Copywriting:

• Write blogs, white papers, case studies, video scripts, infographics, and more to fuel lead generation and brand credibility.
• Incorporate SEO best practices and data-driven insights into content planning and production to improve discoverability and engagement.
• In partnership with product marketing, create sales enablement materials, including training materials, pitch decks, battle cards, and other sales-related materials.
• Write thoughtful, on-brand content that positions Pipe17 favorably within the e-commerce ecosystem, ensuring consistency in style and tone across all channels. This is not primarily a long-form writing role, but writing is a foundational skill that we will be looking for.
• Build, edit, and optimize website pages—including dedicated landing pages—to effectively convert content-driven traffic into qualified leads.
• Ability to edit and adapt brand-specific assets in tools like Figma.

Marketing Execution:

• Execute full-funnel lifecycle marketing campaigns (email, paid media, webinars, events, etc.) that drive engagement and revenue at every stage of the customer journey. Create compelling, multi-channel content and ensure cohesive brand storytelling that addresses e-commerce pain points and resonates with target audiences. Collaborate with cross-functional teams to execute campaigns seamlessly, continually refining content for maximum impact and engagement.
• Partner with Product Marketing and Sales teams to create buyer-focused campaigns that address specific pain points across the e-commerce ecosystem.
• Establish KPIs, track campaign performance, and optimize activities for better ROI and pipeline impact.

Social Media Management:

• Own the social media accounts to drive engagement, thought leadership, and brand awareness across relevant platforms.

Requirements

• (Details missing - requirements not specified in the provided text)

Company Information

Pipe17 is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what's right, every day. At Pipe17, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. We try to set up an environment where every employee can feel deep pride in the work they do.