Marketing Manager at Vanguard

Malvern, Pennsylvania, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial ServicesIndustries

Requirements

Minimum eight years related work experience, including three years of marketing experience
Market strategy experience
Undergraduate degree in Marketing or equivalent experience
Strong knowledge of and passion for Marketing growth
Entrepreneurial spirit – owner’s mindset, ability to adapt quickly and flexibly, grit, and unmatched work ethic
Strong data-driven marketing acumen supported by strategic, analytical, and conceptual thinking
Effective communications skills (verbal and written) for a wide range of senior stakeholders
Ability to collaborate and influence others with a structured approach to achieving outcomes
Dedication to inspiring growth and building highly effective teams
Ability to navigate a fast-paced, high visibility, matrixed environment with multiple stakeholders and competing priorities
Demonstrated success in leading and influencing a cross-functional team (despite no direct reports)

Responsibilities

Leads development of marketing strategy and roadmap to achieve business growth objectives
Guides teams in executing against strategic priorities and delivering measurable outcomes
Coaches team on business acumen, product knowledge, and marketing strategy to drive clarity and impact
Builds strong partnerships across business, sales, product, and investment teams to align and optimize growth initiatives to business objectives
Leads a team of cross-functional contributors in developing and prioritizing marketing initiatives to deliver on growth goals
Drives a data-led marketing program by setting performance goals, encouraging insight-driven experimentation, and continuously optimizing strategy through measurable feedback
Serves as critical lead in forecasting and reporting marketing results
Maintains awareness of industry trends and competitive forces to inform strategy and serve as a trusted advisor
Ensures all steps are taken to mitigate risk and maintains control, compliance, audit, and legal requirements in marketing plans

Skills

Marketing Strategy

Data-Driven Marketing

Growth Marketing

Cross-Sell

Prospect Marketing

Analytical Thinking

Stakeholder Communication

Team Leadership

Strategic Planning

Cross-Functional Collaboration

Vanguard

Client-owned investment management firm offering low-cost funds

About Vanguard

Vanguard provides financial services with a focus on investment management. The company offers a variety of products, including mutual funds, exchange-traded funds (ETFs), individual retirement accounts (IRAs), and 401k rollovers, aimed at individual investors, financial advisors, and institutions. Vanguard's unique ownership structure means it is owned by its funds, which are in turn owned by the clients, allowing it to prioritize the needs of its investors over external shareholders. This model enables Vanguard to offer low-cost investment options, as it primarily earns revenue through management fees that are generally lower than industry standards. Additionally, Vanguard provides personalized investment advisory services, charging fees based on the assets managed. The company's goal is to help clients grow their wealth and achieve their financial objectives through effective investment strategies, while maintaining a competitive performance track record.

Kline Township, PennsylvaniaHeadquarters

1975Year Founded

SECONDARYCompany Stage

Fintech, Financial ServicesIndustries

10,001+Employees

Benefits

Best-in-class medical, dental & vision coverage

Onsite health clinic & fitness center

Health Smart Rewards program

Vanguard Retirement Savings Plan

Education Benefits

PTO

Family Planning Benefist

Parental leave

Personal development opportunities

Volunteer Time Off

Risks

Competition from AI-driven platforms like Writer challenges Vanguard's traditional advisory services.

Vanguard's stake in Steelcase exposes it to the volatile furniture market.

New active bond ETFs may struggle in a low-yield environment with increasing competition.

Differentiation

Vanguard is client-owned, aligning its interests with investors, unlike traditional firms.

The firm offers low-cost investment products, making it attractive to cost-conscious investors.

Vanguard's ownership structure allows it to focus on long-term investor value.

Upsides

Vanguard's new active bond ETFs offer diversified, low-cost fixed income options.

The acquisition of Steelcase shares diversifies Vanguard's portfolio into the furniture industry.

Launching the International Dividend Growth Fund appeals to investors seeking sustainable dividend growth.

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