Marketing Manager at Sysco

Calgary, Alberta, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food Distribution, FoodserviceIndustries

Requirements

5+ years in Marketing and/or Marketing Management role
Completion of post-secondary education
Advanced Adobe Design applications and project management
Exceptional communication and influencing skills (verbal, written, presentations)
Strong evaluation capabilities; to interpret business needs and recommend effective solutions that meet business objectives
Ability to implement change management strategies using consultation, facilitation, negotiation, coaching and mentoring skills
Embraces change and champions corporate initiatives
Intermediate proficiency in Microsoft Applications Suite (Word, Excel, PowerPoint, Outlook)
Valid driver’s license with access to a vehicle may be required

Responsibilities

Lead the development of marketing strategy, assets, programs, and growth initiatives in the Region including but not limited to; product and services marketing, social media, event planning, performance recognition programs, promotions, Sysco Rewards, brand positioning, and industry associations
Own communication excellence and marketing to our three levels of customers: External, Internal, and Vendor partners
Develop, execute, measure, and report out on Local Sales Promotions, with the ability to strategically make recommendations based on results, insights, and market analytics
Support and manage the Revolution Vendor program and relationships with all vendors to develop growth strategies for the marketplace
Be the ambassador for and expert on programs such as Sysco Rewards, Sysco Advantage, New Customer Onboarding, Marketing/Menu Services, and all other internal resources in our sales toolkit as found on Sysco Kitchen
Manage the execution of the regional calendar of marketing activities, including: event planning, trade shows, general sales meetings (GSM), catalogues, sales growth programs, digital communications, and customer loyalty programs
Partner with Sales and Merchandising Leadership to develop growth and communication strategies based on opportunities, market insights, and learnings from other regions
Work collaboratively with the Sysco Canada marketing team, maintaining strong alignment and sharing of resources, strategies, processes, and tools
Plan and maintain the regional marketing budget
Support a Customers First Mindset while carrying out daily duties
Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met
Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor
Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present
Perform other duties as assigned

Skills

Marketing Strategy

Social Media

Event Planning

Market Analytics

Sales Promotions

Brand Positioning

Budget Management

Trade Shows

Digital Communications

Customer Loyalty Programs

Vendor Management

Sysco

Foodservice distribution for restaurants and healthcare

About Sysco

Sysco Corporation specializes in foodservice distribution, primarily serving restaurants, healthcare facilities, and educational institutions. The company offers a variety of products and services, including food items, kitchen equipment, and marketing support, tailored to meet the specific needs of its clients. Sysco differentiates itself from competitors by providing comprehensive solutions, such as the "Restaurants Rising Toolkit" during the COVID-19 pandemic, which helps restaurants adapt to new dining trends. The goal of Sysco is to make running a restaurant easier and more profitable for its clients.

Houston, TexasHeadquarters

1970Year Founded

IPOCompany Stage

Food & AgricultureIndustries

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Performance Bonus

Risks

Increased competition from tech-driven solutions could impact Sysco's market share.

Reliance on partnerships for technology advancements may pose risks if results are unmet.

Socially responsible investing trends may pressure Sysco to improve ESG standards.

Differentiation

Sysco offers comprehensive B2B solutions, including food products, equipment, and marketing services.

The company provides flexible payment options and waives delivery minimums for scheduled deliveries.

Sysco's 'Restaurants Rising Toolkit' supports restaurants adapting to new dining trends.

Upsides

Sysco can capitalize on the demand for plant-based and alternative protein products.

The rise of ghost kitchens offers Sysco opportunities for specialized supply chain solutions.

Digital transformation in foodservice allows Sysco to enhance service offerings and engagement.

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