Marketing Manager at Tencent

Tokyo, Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

GamingIndustries

Requirements

3+ years of marketing experience in the Japanese game industry
Passionate about games, especially FPS, with deep playing experience
Excellent market sensitivity and strategic planning skills
Business-level Japanese proficiency
High communication skills to coordinate smoothly with various departments
(Preferred) Ability to communicate in Chinese or English
(Preferred) Experience living, studying, or working in Japan
(Preferred) Experience in publishing console games for Japan, familiarity with platforms like PlayStation or Xbox

Responsibilities

Strategy planning: Analyze targets and effects based on versions, resources, game operation goals, and overall promotion schedules; formulate and execute strategies
Planning and production management: Plan and manage various initiatives such as influencer marketing, PR, offline events, OOH advertising
Web advertising (UA) data analysis and ad operations management: Continuous optimization of media, ad creatives, localization, and data analysis to maximize ad effectiveness
Market marketing events: Develop creative events aligned with versions, resources, operation goals, and external rhythms; precisely grasp target user needs and execute
Promotion planning and execution: Brand strategy planning and implementation, including but not limited to KOL marketing, PR, offline activities, outdoor advertising
UA data analysis and ad投放 management: Continuously improve and optimize UA channels, ad creative materials, localized content; track and analyze投放 data to enhance effectiveness

Skills

Marketing Strategy

Promotion Planning

Data Analysis

Influencer Marketing

KOL Marketing

Offline Events

OOH Advertising

UA Advertising

Web Advertising

FPS Games

PlayStation

Xbox

Japanese Language

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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