Growth Marketing Manager
JobberSalary not specified
Full Time
Entry Level & New Grad
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Entertainment, Publishing, Digital MediaIndustries
Requirements
- 6–9 years of experience in marketing, digital media, or related fields (entertainment or publishing experience preferred)
- Proven track record of developing and executing marketing campaigns for digital platforms, apps, or online publishers
- Data-driven mindset with the ability to translate analytics and insights into actionable strategies
- Strong understanding of Korean webcomics and culture, with additional familiarity or interest in manga and anime preferred
- Bonus: Familiarity with the U.S. comics or publishing landscape
- Bonus: Ability to understand or speak Korean (a plus, not required)
Responsibilities
- Develop and execute marketing strategies to strengthen Tapas’ presence in the U.S. and drive measurable audience growth across webcomics and web novels
- Manage and mentor the marketing team, providing strategic direction while delegating day-to-day execution
- Represent Tapas in strategic discussions with key stakeholders from our parent company in South Korea, providing U.S. market insights, campaign performance reports, and recommendations for future opportunities
- Oversee campaign planning and creative direction for new launches, events, and platform initiatives, ensuring alignment with business goals and brand identity
- Partner with Content, Design, and Operations teams to align marketing initiatives with Tapas’ overall business goals
- Review campaign performance, identify key insights, and guide the team in refining strategies to drive engagement and retention
- Shape and evolve Tapas’ brand identity while cultivating strong community engagement on social platforms that foster lasting connections with readers and creators
Skills
Marketing Strategy
Digital Marketing
Campaign Management
Team Management
Analytics
Social Media
Brand Development
Community Engagement
Content Marketing
Data Analysis
Stakeholder Management
Event Planning
Bardel Entertainment
Produces 2D, 3D, hybrid animation for VOD/SVOD
About Bardel Entertainment
Bardel Entertainment specializes in 2D, 3D, and hybrid animation, creating content for VOD/SVOD platforms and collaborating with industry giants like Netflix, Disney, and Warner Brothers. Their renowned expertise lies in producing popular series such as The Dragon Prince and Rick and Morty, utilizing advanced animation technologies.
None, CanadaHeadquarters
1987Year Founded
M_AND_ACompany Stage
EntertainmentIndustries
201-500Employees
Risks
Competition from international studios, especially in Asia, is increasing.
AI-driven tools may reduce demand for traditional animation services.
Streaming platforms producing in-house content may decrease external service demand.
Differentiation
Bardel is North America's leading animation services provider.
Bardel excels in real-time animation using Unreal Engine technology.
Bardel is adopting eco-friendly practices in animation production.
Upsides
Demand for animated content on streaming platforms is increasing.
Adult animation is gaining popularity, opening new market segments.
AI integration enhances creative processes and reduces animation costs.
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