Marketing Manager at Skechers

Vimercate, Lombardy, Italy

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Footwear, Fashion, Lifestyle, Performance ProductsIndustries

Requirements

Proven experience as a Marketing Manager, people, and project management, including at least 4 years in a similar position
Ideal related industry experience
Negotiation skills, both internally and externally
High degree of budget management and planning, analytics, and ROI
Outstanding interpersonal communication and collaboration skills
Flexibility to frequent changes and ability to react quickly
Self-starter with a high level of initiative and a strong sense of ownership and urgency
Ability to work on a project-by-project basis driven by deadlines
High degree of professionalism, tact, and diplomacy
Strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with urgency
Excellent oral and written communication skills, including in English
Ability to work independently and as a team
Experience working with global brand and functional understanding working in a branded environment
Excellent computer skills including MS-Office (Word, Excel, and PowerPoint), Adobe Photoshop
Knowledge of Google Analytics and social media metrics

Responsibilities

Establish marketing goals, budgets, and monitor performance metrics
Develop and execute comprehensive marketing plans and programs (short and long-term)
Prepare marketing strategies in collaboration with Country Manager and Skechers Corporate
Manage marketing and media budgets effectively and efficiently, including relationships with agencies
Maintain cohesive branding standards across all local marketing initiatives (ads, POS displays, influencers, etc.)
Manage PR strategy, including product placement, athletes’ sponsorships, celebrity/influencer marketing, and media events
Manage social media channels, content creation, and engagement
Build and manage the trade marketing plan with wholesale to ensure presence and positive positioning in all POS, including e-com
Create impactful in-store presentations that mirror the brand’s multiple messages, including windows, shop-in-shops, and online
Lead or participate in business projects to grow the brand activity in the market with existing/new customers
Collaborate with the sales team on strategic activities and opportunities with key accounts
Deepen relationships with key accounts to ensure a strong retail presence
Drive Skechers retail store awareness with franchisees and partner with Skechers retail division as needed to support the business
Plan and manage marketing events to increase awareness and are impactful – both from a performance and lifestyle product offering
Measure and control marketing activities' impact and recommend strategy adjustments
Manage third-party vendor relationships (e.g., media agencies, influencers)
Negotiate and execute marketing contracts and events with partners
Develop and lead Marketing team
Coach the team to improve performance: set goals, give specific feedback, give clear directions, measure progress, and nurture to ensure they are doing their best for the brand
Responsible for overall marketing management, strategies, budget, and activities to drive brand positioning, recognition, and market share in Italy
Ensure consistent brand messaging and Skechers' brand DNA across all marketing efforts
Manage advertising, PR, social media, activations/events, including collaborating with third-party retailers to ensure Skechers’ position is reflective of the brand’s standards and communicates the brand’s messaging, and driving awareness and sales across lifestyle and performance divisions

Skills

Key technologies and capabilities for this role

Marketing StrategyBudget ManagementPR StrategySocial Media ManagementContent CreationTrade MarketingEvent PlanningInfluencer MarketingBrand ManagementAdvertisingMedia PlanningPOS DisplaysWholesale MarketingRetail Marketing

Questions & Answers

Common questions about this position

What experience is required for the Marketing Manager role?

Proven experience as a Marketing Manager with people and project management, including at least 4 years in a similar position, is required. Ideal related industry experience, negotiation skills, budget management, analytics, ROI, outstanding interpersonal communication, collaboration skills, flexibility, and being a self-starter are also desired.

Does this role involve managing a team?

Yes, the role includes supervisory responsibility to develop and lead the Marketing team, coach the team to improve performance, set goals, give feedback, provide directions, measure progress, and nurture team members.

What is the employment type for this position?

The position is full-time.

Is the salary or compensation mentioned for this role?

This information is not specified in the job description.

What makes a strong candidate for this Marketing Manager position?

A strong candidate has at least 4 years as a Marketing Manager with proven people and project management, negotiation skills, budget management expertise, analytics and ROI experience, outstanding communication and collaboration, flexibility, and self-starter qualities.