Marketing Manager
PlanetSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Payments, Financial Technology, FinTechIndustries
Requirements
- Master’s degree in Business Administration, Marketing, or Marketing Communication preferred
- Minimum 12 years of proven experience in consumer and client marketing management, ideally within top-tier Financial Services, Payments, Technology, or FMCG industries
- Passion for Visa’s business and technology innovation, with high energy and strategic thinking
- Proven experience in building brands, managing great creative work, effective partnership in managing agencies across creative, media, digital, research, and below-the-line activities
- Strong project management and analytical skills
Responsibilities
- Build, design, and deliver brand marketing strategies to achieve Thailand’s annual business goals, in alignment with regional and global priorities
- Deliver the Marketing VAS revenue target by leveraging Visa’s marketing services (Sponsorships, Creative, Card Design, Marketing Advisory) in partnership with VCA and the regional marketing team
- Lead and oversee execution of consumer marketing programs, including merchant partnerships, point-of-sale brand visibility, and Visa-led/client-led campaigns
- Strengthen digital and social marketing capabilities, manage always-on content strategy, monthly social calendars, and social media monitoring in partnership with media and social agencies
- Manage sponsorship portfolio including local implementation of global platforms (e.g., FIFA, Olympics), contract negotiation, and performance evaluation
- Build strong relationships with key business partners and merchants to support campaign launches and explore new partnership opportunities
- Work with issuers and partners to ensure Visa’s fair share in earned media channels and maximize co-marketing impact
- Serve as the marketing thought leader within the Thailand country team, fostering innovation and strategic alignment with the regional marketing team in Singapore
- Manage Thailand marketing budget, including forecasting, financial reporting, and adherence to Visa’s financial policies
- Drive excellence in project management, campaign reporting, and ROI tracking using standardized templates, methodology, and a test-and-learn approach
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this Marketing Director role remote or on-site?
The position is on-site in Thailand.
What is the salary or compensation for the Marketing Director position?
This information is not specified in the job description.
What are the key responsibilities and skills needed for this role?
Key responsibilities include building brand marketing strategies, delivering VAS revenue targets through marketing services, leading consumer marketing programs, strengthening digital and social capabilities, managing sponsorships, and building partner relationships. The role requires a well-rounded marketing leader skilled in brand marketing and marketing consultancy.
What is the reporting structure and team for this position?
You will report to the Head of Marketing, Thailand and be part of the Thailand Country Team as well as the SMT (Singapore, Malaysia, and Thailand) cluster.
What makes a strong candidate for the Marketing Director role at Visa Thailand?
A strong candidate is a well-rounded marketing leader adept at brand marketing and consultancy, with a P&L mindset, experience driving brand consistency and customer centricity, and skills in digital/social marketing, sponsorship management, and partner relationship building.
Visa
Global digital payment network provider
About Visa
Visa operates a global digital payment network that facilitates electronic payments for millions of people daily. The company connects consumers, businesses, financial institutions, and governments, allowing them to make transactions using Visa cards. Each time a card is used, Visa earns money through transaction, service, and data processing fees. Unlike many competitors, Visa focuses on expanding access to financial services for underserved communities and supporting local economies. The company's goal is to promote financial inclusivity and drive sustainable commerce, ensuring that more people can participate in the global economy.
San Francisco, CaliforniaHeadquarters
1958Year Founded
$55.8MTotal Funding
ANGEL_INDIVIDUALCompany Stage
Fintech, Financial ServicesIndustries
10,001+Employees
Benefits
Health Insurance.
Life Insurance.
Dental Insurance.
Disability Insurance.
Accidental Death & Dismemberment Insurance.
Risks
CBDCs could reduce reliance on Visa's payment network.
'Buy Now, Pay Later' services may decrease traditional credit card transactions.
Fintech startups offering zero-fee transactions could pressure Visa's revenue model.
Differentiation
Visa operates a global digital payment network connecting millions daily.
The company focuses on financial inclusivity and sustainability in its operations.
Visa collaborates with central banks on Central Bank Digital Currencies (CBDCs).
Upsides
Visa's partnership with fintechs enhances cross-border payment solutions.
Adoption of blockchain technology could revolutionize digital payments.
AI-driven fraud detection systems are reducing fraudulent activities.
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