Marketing Director at Universal Music Group

Beijing, Beijing, China

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

10年以上音乐娱乐行业企宣经验
20组以上国语艺人及产品服务全案经验
有领导力、团队协作能力及执行力
基本的英语运用能力
中文/英文

Responsibilities

为中国区国语艺人和音乐作品制定发行计划和预算规划
为中国区国语艺人提供企划创意发想、执行，包括艺人妆发、造型、平面拍摄、MV拍摄、产品设计、衍生品等企划内容
负责中国区国语艺人及产品在中国大陆及海外的媒体传播，包括电视、电台、报纸、杂志、互联网、移动互联网等媒体渠道的宣传策略及执行、落地城市的媒体活动执行、媒体专案的洽谈和执行
对接上下游A&R及数位部门，推进产品进展；协助经纪及品牌、GC等跨部门协作，服务艺人及创收
带领团队专业且精准的服务和推广艺人及音乐作品，有效推进音乐作品的企划制作并且全面提升艺人及音乐作品的声量

Skills

Key technologies and capabilities for this role

Music MarketingArtist PromotionMedia StrategyBudget PlanningCreative DirectionMV ProductionProduct DesignA&R CoordinationTeam LeadershipMedia RelationsCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the salary for the Marketing Director position?

This information is not specified in the job description.

Is this Marketing Director role remote or office-based?

This information is not specified in the job description.

What experience is required for this Marketing Director role?

Candidates need 10+ years of experience in music entertainment promotion, full-service experience with 20+ Mandarin artists and products, leadership, team collaboration, execution skills, and basic English proficiency.

What languages are required for this position?

The role requires proficiency in Chinese and English.

What makes a strong candidate for the Marketing Director role at Universal Music Group?

A strong candidate has over 10 years in music entertainment promotion, managed full campaigns for 20+ Mandarin artists, and demonstrates leadership, team collaboration, execution, and basic English skills.

Universal Music Group

Global music recording, publishing, and distribution

About Universal Music Group

Universal Music Group (UMG) operates as a major player in the global music industry, engaging in recording, publishing, and distribution across over 60 countries. The company works with a wide range of clients, from famous artists like Elton John and Taylor Swift to new and independent musicians. UMG's operations include selling physical and digital music, streaming services, licensing music for various media, and organizing live performances. The company signs artists to contracts, produces their music, and manages their publishing rights, while also offering marketing and promotional services to help artists expand their reach. UMG generates revenue through multiple channels, including music sales, streaming subscriptions, licensing fees, live performances, and merchandise. This diverse approach allows UMG to maintain its leadership position in the music market by providing comprehensive support to artists and capitalizing on various revenue opportunities.

Santa Monica, CaliforniaHeadquarters

1934Year Founded

$3,890.9MTotal Funding

IPOCompany Stage

Consumer Goods, EntertainmentIndustries

10,001+Employees

Benefits

Competitive Salary

401k

Flexible PTO

Medical, dental, visiion insurance

Student Loan Repayment Assistance & Tuition Reimbursement

Well-Being Allowance

Risks

Legal battle with Drake over 'pay-for-play' could harm UMG's reputation.

Downtown Music acquisition may face regulatory scrutiny, delaying expansion plans.

AI partnership with Amazon may not fully address evolving AI content challenges.

Differentiation

UMG leads the music industry with a diverse global presence in 60+ countries.

UMG's artist-centric streaming model enhances engagement and revenue for musicians.

UMG's strategic partnerships, like with Amazon, bolster innovation and content protection.

Upsides

UMG's acquisition of Downtown Music boosts its independent music sector presence.

Partnership with KLAY Vision positions UMG as a leader in AI-driven music innovation.

Collaboration with WPP enhances UMG's marketing capabilities and global reach.

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