Marketing Director at Kasheesh

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, PaymentsIndustries

Requirements

5+ years of experience at a fast-growing startup, ideally in fintech or payments
Prior experience scaling a marketing function and managing a high performing team
Proven track record running and measuring growth campaigns including paid social and email
Experience with tools like Notion, Canva, and Google Slides
Ability to be both strategic and tactical
Bonus: Experience working across both B2C and B2B channels

Responsibilities

Learn the ins and outs of our business and current marketing efforts
Set the strategic vision for our marketing efforts including the best way to position our brand long-term
Develop our go-to-market strategy
Launch marketing campaigns that drive real traction
Build frameworks and metrics to measure what’s working and what’s not
Write blog posts and make sure our website is optimized for SEO
Create content centered around improving financial literacy
Work closely with Product and Customer Success to make sure our messaging reflects product updates, user feedback, and the constraints of our banking partner
Help with fundraising and PR by creating pitch decks, refining narratives, managing media outreach and prepping our team for public speaking engagements
Devise brand messaging that reaches both customers and partners
Identify needs and build a team that will support our growth efforts
Mentor junior team members and identify opportunities for their growth

Skills

Key technologies and capabilities for this role

Marketing StrategyGo-to-MarketCampaign ManagementSEOContent CreationPaid SocialEmail MarketingAnalyticsPRPitch DecksBrand MessagingNotionCanvaGoogle SlidesFinancial Literacy

Questions & Answers

Common questions about this position

What is the salary range for the Marketing Director position?

The base salary range is $145,000-$185,000, plus an equity compensation package for all full-time employees.

What are the benefits offered for this role?

Benefits include medical, dental, and vision insurance plans with two fully covered options for individuals, unlimited vacation, a 401(k) match, a monthly wellness stipend, basic life insurance, and weekly lunches in the NYC office.

What is the work location or remote policy?

The position follows a hybrid work schedule, with employees expected to work from the New York City office several days per week.

What experience and skills are required for this role?

Candidates need 5+ years of experience at a fast-growing startup (ideally fintech or payments), prior experience scaling a marketing function and managing a team, a proven track record in growth campaigns like paid social and email, and experience with tools like Notion, Canva, and Google Slides.

What makes a strong candidate for this Marketing Director role?

A strong candidate has experience across both B2C and B2B channels, as it earns bonus points, along with the core requirements of scaling marketing at startups and managing teams.

Kasheesh

Facilitates splitting online payments across cards

About Kasheesh

Kasheesh provides a service that allows users to split online payments across multiple debit and credit cards. This feature helps individuals manage their budgets more effectively by distributing the cost of a purchase, which can prevent maxing out a single card and improve their credit utilization ratio. The primary audience for Kasheesh includes tech-savvy consumers, such as young professionals and students, who frequently shop online and use multiple cards. Unlike many traditional payment methods, Kasheesh offers a free platform for users while generating revenue through partnerships with financial institutions and retailers, as well as transaction fees. The goal of Kasheesh is to enhance financial flexibility for its users and create a seamless payment experience that attracts a large user base, making it appealing to banks and merchants.

None, New YorkHeadquarters

2021Year Founded

$8.8MTotal Funding

SEEDCompany Stage

Fintech, Financial ServicesIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

401(k) Company Match

Health Savings Account/Flexible Spending Account

Commuter Benefits

Flexible Work Hours

Wellness Program

Risks

Competition from established fintech companies could threaten Kasheesh's market position.

Reliance on partnerships for revenue may lead to financial instability if not maintained.

Potential data breaches could undermine consumer trust in Kasheesh's platform.

Differentiation

Kasheesh allows users to split payments across multiple cards, enhancing financial flexibility.

The platform offers a unique mobile wallet feature for in-store and online purchases.

Kasheesh provides encrypted card numbers for transactions, ensuring enhanced financial privacy.

Upsides

Increased interest in mobile wallets among Gen Z boosts Kasheesh's market potential.

Kasheesh's platform aligns with the trend of maximizing card rewards and credit scores.

Recent $3.5M funding round supports further development and market expansion.

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