Senior / Staff Data Scientist, Marketing Analytics
Kindred- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
Employment Type: Full-time Location Type: Remote Salary:
West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects. The team, spread across Europe, share the same vision to learn, develop and share the latest cutting-edge methods. Working with colleagues across country borders, we promise a rewarding career progression: developing, customizing, and applying leading edge techniques across international markets, covering the full range of research applications across a wide range of industry sectors.
Reporting to the head of Brand & Media Marketing Science team, you have a strong background in statistics and complex analytics. You will be responsible for running analytic projects, with support/ supervision from senior staff where needed. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/ research programs which address the client’s marketing/business problems.
We are looking for someone with experience with applying a diverse range of advanced analytics to survey research and other data sources, with excellent knowledge of Regression (Logistic, Linear, Non-linear), Factor analysis, Mapping… Knowledge of other areas such as Bayesian Networks, econometric modelling, segmentation, data integration, marketing mix modelling. We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.
Global measurement and data analytics provider
Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.