Nielsen

Marketing - Data Scientist

Milan, Lombardy, Italy

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Science, Market ResearchIndustries

Job Description

Employment Type: Full-time Location Type: Remote Salary:


Company Description

West Europe Marketing Science team is a specialist business unit providing consulting and advanced statistics across the NIQ SA&I portfolio. We act as consultants for statistical/ technical advice, input into client proposals, as well as support to research teams in the design & execution of all client projects. The team, spread across Europe, share the same vision to learn, develop and share the latest cutting-edge methods. Working with colleagues across country borders, we promise a rewarding career progression: developing, customizing, and applying leading edge techniques across international markets, covering the full range of research applications across a wide range of industry sectors.


Position Overview

Reporting to the head of Brand & Media Marketing Science team, you have a strong background in statistics and complex analytics. You will be responsible for running analytic projects, with support/ supervision from senior staff where needed. You will make useful contributions to discussions with clients and researchers and will recommend appropriate methodologies to design analytic/ research programs which address the client’s marketing/business problems.


Requirements

Qualifications

  • Education: Bachelor or master’s degree in a field that emphasizes the learning of modelling, statistical or mathematical skills (PhD is a plus).
  • Experience: 3-5+ years of work experience.
  • Expertise:
    • Expert modelling skills and statistics knowledge (essential).
    • Expert statistical skills and knowledge of econometric techniques in:
      • Survey/polling statistics (sampling, non-response adjustments, Bayesian statistics).
      • Econometric modelling (program evaluation, forecasting, economic theory, panel data).
      • Observational causal inference (potential outcomes, structural equation models, instrumental variables).
    • Experience in and strong interest in the following fields: pricing research, brand management, digital behavioral analysis, segmentation, media effectiveness, etc.
    • Expert knowledge of analytics programming languages (e.g., Python, R) and the respective tool ecosystem (e.g., R-Studio Server, Spyder, Jupyter, POSIT Workbench).
    • Solid experience visualizing and communicating results of data analyses with the ability to think beyond the numbers while addressing real-world business problems.

Desirable Skills

  • Experience in open data sourcing (Google Trends, Social Mentions, etc.).
  • Experience using version control systems (e.g., Git).
  • Basic knowledge of Data Science such as Big Data Analytics (Machine Learning, Hadoop, Map Reduce, Hive, Spark, etc.).
  • Basic knowledge of cloud computing environments and tooling (AWS, Azure).
  • Basic SQL skills with regards to working with relational databases.
  • Basic knowledge of programming in VBA.

Soft Skills

  • Mathematical thinking.
  • Strong analytical and problem-solving skills.
  • Proven client-facing skills: translate and cle... (content truncated)

Responsibilities

  • Deliver analytics projects to a high quality that meet internal stakeholders’ and clients’ requirements.
  • Maintain good working knowledge of statistical analysis techniques, both current and emerging.
  • Effectively manage own workload & be responsible for managing projects.
  • Maintain a broad and deep understanding of quantitative research techniques, to be able to mention appropriate solutions to client problems in a convincing way.
  • Develop an understanding of the possibilities and limitations of techniques and software packages.
  • Ensure high quality of all finished documents.

About the Job

We are looking for someone with experience with applying a diverse range of advanced analytics to survey research and other data sources, with excellent knowledge of Regression (Logistic, Linear, Non-linear), Factor analysis, Mapping… Knowledge of other areas such as Bayesian Networks, econometric modelling, segmentation, data integration, marketing mix modelling. We are looking for someone who is self-motivated, pro-active, creative, and eager to learn.

Skills

Statistics
Advanced Analytics
Regression (Logistic, Linear, Non-linear)
Factor Analysis
Mapping
Bayesian Networks
Econometric Modelling
Segmentation
Data Integration
Marketing Mix Modelling
Survey Research

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters
1963Year Founded
$45.1MTotal Funding
ACQUISITIONCompany Stage
Data & Analytics, ConsultingIndustries
10,001+Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.
Privacy regulations may impact Nielsen's data collection capabilities.
Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
The Diverse Media Equity program elevates diverse-owned media companies' visibility.
Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
Partnerships with P&G and NMSDC support diverse media representation.
Collaboration with TikTok improves digital audience measurement services.

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