Responsibilities

The Marketing Coordinator will assist in executing marketing campaigns and track their performance, gathering data on campaign success by collecting audience feedback and key performance metrics. They will create clear, visually engaging reports with graphs and presentations for leadership, oversee the design and graphics of marketing materials to ensure brand consistency, and develop case studies, buyer personas, white papers, and analytics reports. Additionally, the role involves conducting market research to better understand audience behavior and business needs, providing insights and recommendations based on research findings, and assisting with the setup, facilitation, and execution of marketing events. Finally, the coordinator will provide administrative support, including organizing files, scheduling meetings, and handling interdepartmental communications, and working with digital marketing software to pull campaign metrics and inform decision-making.