Marketing Automation Developer, Braze at Vida Health

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Digital HealthIndustries

Requirements

1-2 years of experience working in Braze CRM tool
1 year of writing SQL scripts in BigQuery or similar tool
Tech skills: API work, data modeling, analytics, SQL, scripting
Familiarity with DBT data models (preferred)
Familiarity with Looker data models (preferred)

Responsibilities

Develop, test and deploy custom attributes and custom event data flows from DBT/BigQuery to Braze, enabling rich personalization and dynamic audience targeting
Create complex Braze canvases and campaigns
Partner with marketing and data teams to ensure accurate, real-time data syncing and scalable campaign automation
Implement and maintain data integrations, including merging data records, performing regular data maintenance and removing unnecessary data fields
Manage Braze analytics tools and reporting - unlock enrollment and campaign level reporting within Braze
Proactively identify and resolve data integrity issues impacting campaign performance and reporting accuracy
Help architect a sustainable, future-proof MarTech foundation for omnichannel communication and advanced analytics
Conduct QA for all lifecycle campaigns across channels (email, webhooks, SMS, push, IAM, content cards) with a focus on segmentation custom attribute and custom event logic
Lead foundational Braze development by optimizing DBT and BigQuery data models, configuring custom attributes and custom events, writing and running SQL queries in BigQuery and troubleshooting technical issues across the marketing data stack
Complex target audience segment creation

Skills

Key technologies and capabilities for this role

BrazeMarketing AutomationDBTData PipelinesCustom AttributesCustom EventsSegmentationLifecycle CampaignsBehavioral Triggers

Questions & Answers

Common questions about this position

What is the employment type for this Marketing Automation Developer role?

This is a full-time exempt position.

Is this role remote, and are there location restrictions?

Vida is authorized to do business in many but not all states, and eligibility requires being located in or able to work from a state where Vida is registered.

What key skills are required for the Braze Marketing Automation Developer role?

The role requires expertise in Braze for developing custom attributes, events, canvases, and campaigns; proficiency with DBT and BigQuery for data flows and models; and skills in data integrations, analytics, and QA across channels like email, SMS, and push.

What is the company culture like at Vida Health?

This information is not specified in the job description.

What makes a strong candidate for this Braze Developer position?

Strong candidates thrive at the intersection of marketing technology, data engineering, and automation strategy, with the ability to collaborate with marketing, data teams, and leadership to impact member experience at scale.

Vida Health

Personalized healthcare programs using technology

About Vida Health

Vida Health provides personalized healthcare programs targeting conditions like diabetes, obesity, depression, and hypertension. The company combines human-centered care with technology, employing registered dietitians, physicians, expert coaches, and therapists who connect with clients through video chats. This personal interaction is enhanced by customized digital interventions and educational content, which are tailored to each member's needs using machine learning and data from devices like glucose monitors and fitness trackers. Vida Health stands out from competitors by adopting a pay-for-performance model, where it only receives payment if it successfully helps clients improve their health outcomes. This commitment to results has led to significant improvements in medication adherence, weight loss, and reductions in depression among users.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$210.6MTotal Funding

LATE_VCCompany Stage

AI & Machine Learning, HealthcareIndustries

501-1,000Employees

Risks

Increased competition from similar digital health platforms threatens Vida Health's market share.

Data privacy concerns could impact consumer trust in Vida Health's services.

Regulatory scrutiny on digital health solutions may increase compliance costs for Vida Health.

Differentiation

Vida Health combines mental and physical health treatment in a single platform.

The company offers a pay-for-performance model, ensuring accountability for health outcomes.

Vida Health integrates with over 100 devices and apps for personalized care.

Upsides

Growing demand for virtual mental health services boosts Vida Health's market potential.

Partnerships with large employers enhance Vida Health's reach and credibility.

Advancements in AI improve Vida Health's personalized healthcare offerings.

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