Marketing Associate, Subscriber Revenue at Dow Jones

New York, New York, United States

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Media, News, PublishingIndustries

Requirements

0-2 years' experience in marketing
Background with driving marketing KPIs a plus
Hands-on experience with building and managing digital media campaigns
Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the organization to achieve success
Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment
First-rate communications and writing skills, with the ability to present and navigate large, highly matrixed organizations–effectively communicate vision and advocate for the customer
Experience in copywriting a plus
Understanding of Figma or comparable design software
Must work from the Midtown Manhattan office 3x a week (Tuesday through Thursday); role based in New York City, NY

Responsibilities

Support marketing tactics and strategies across a variety of single product and bundle options for The Wall Street Journal, Barron's, MarketWatch
Deploy campaigns that increase awareness and consideration of Dow Jones' different subscription bundles
Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met – and remaining agile to respond to real-time performance
Monitor owned channels (email, on-site), product experimentation, and paid media budgets, are delivering against subscription goals
Provide post-campaign analysis – drawing on successes and failures, in order to identify tactics that are delivering on business goals
Manage the creation, production, and delivery of marketing materials. Work with internal departments and external agencies, draft creative briefs, provide creative feedback, and manage approvals
Operate directly within CRM tool(s) to execute multi-channel subscriber journeys
Communicate effectively and represent the team in meetings
Be hands on in-platform - building campaigns, optimizing targeting and audience strategy, and monitoring creative performance
Deploy targeted media spend across multiple channels (Search, Social, Display, Direct Mail) and platforms (Google, Meta, Twitter/X, etc.)
Work closely with the broader Paid Media team to improve performance and ensure the KPI goals are met
Manage and optimize media budgets across channels to maximize performance results

Skills

Marketing Technology

Customer Data

Marketing Campaigns

Customer Journeys

LTV Growth

Marketing KPIs

Cross-functional Collaboration

Subscriber Revenue

Campaign Deployment

Dow Jones

Provides business news and financial data

About Dow Jones

Dow Jones provides business news, financial information, and data intelligence to financial firms, professionals, and investors globally. Its main products include the Wall Street Journal, Dow Jones Newswires, and Factiva, which offer timely news, exclusive insights, and comprehensive data sets. Additionally, Dow Jones offers risk and compliance solutions to help businesses navigate issues like anti-money laundering and economic sanctions. Unlike many competitors, Dow Jones focuses on a subscription-based model, data licensing, and advertising revenue, utilizing its extensive media and data resources to equip clients with the necessary information for informed decision-making.

New York City, New YorkHeadquarters

1881Year Founded

ACQUISITIONCompany Stage

Fintech, Financial ServicesIndustries

5,001-10,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Comprehensive Healthcare Plans

Comprehensive Medical, Dental and Vision Insurance Plans

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Time Off

Paid Vacation

Paid Maternity and Paternity Leave

Family Care Benefits

Family Care Benefits & Caregiving Support

Commuter Transit Program

Subscription Discounts

Employee Referral Program

Education Benefits

Retirement Plans

Comprehensive Insurance Plans

Lifestyle programs & Wellness Resources

Risks

Competition from digital-native platforms like Bloomberg and Reuters is increasing.

AI-generated content threatens traditional journalism models.

Subscription fatigue may impact Dow Jones' revenue model.

Differentiation

Dow Jones offers a unique blend of news, data, and risk compliance solutions.

The Wall Street Journal is America's largest newspaper by total average circulation.

Dow Jones provides content in 28 languages, enhancing global reach.

Upsides

Increased demand for real-time financial news boosts subscription-based services.

AI-driven journalism tools enhance content creation and personalization.

Growing importance of ESG data creates opportunities for expanded offerings.

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