Marketing AI Strategist - Adobe and CRM Platforms at Bounteous

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Digital TransformationIndustries

Requirements

Expertise in Adobe stack (AEP, AJO, CDH, Marketo, Workfront)
Experience with CRM platforms and Martech stack
Proficiency in TCO analysis, financial modeling, and build vs. buy recommendations
Knowledge of AI/automation use cases, LLM/SLM apps, GCP (Vertex AI, Gemini), RCS messaging, predictive analytics
Executive communication skills: Comfort presenting to VP/SVP with compelling narratives and executive-quality decks
Consultative mindset: Asks questions, challenges assumptions, builds consensus
Recognized thought leader in marketing technology community
Presentation mastery and strong personality: Brings opinions, engages in healthy debate
Self-directed: Takes initiative, drives agenda, operates autonomously
Ability to promote and enforce information security practices (acceptable use of assets, malware protection, password security)
Skills to identify, assess, and report security risks

Responsibilities

Conduct TCO analysis of Adobe stack and develop build vs. buy recommendations
Lead stack consolidation to eliminate redundancies and create financial models for improvements
Define Next Best Action/Next Best Offer frameworks with AI-driven decisioning
Define quarterly (QoQ) Martech strategy plan balancing innovation and business priorities
Provide architecture recommendations for customer data infrastructure and real-time decisioning
Lead quarterly stack audits assessing utilization, data quality, integration health, and security
Identify high-value AI/automation use cases with growth marketing, product, and sales teams
Present recommendations to VP/SVP leadership with data-driven insights and business cases (ROI projections, risk assessments)
Lead bi-weekly innovation sprints prototyping new capabilities/POVs
Build LLM/SLM apps for content, customer insights, campaign optimization
Develop platform-agnostic AI solutions leveraging GCP
Drive RCS messaging pilots, predictive analytics, AI-powered performance marketing
Execute POVs demonstrating business impact
Maintain competitive intelligence on Martech and Adtech landscape
Build native integrations outside Adobe/Pega to reduce vendor dependence
Evangelize innovation through demos, workshops, executive briefings
Achieve success metrics: cost savings, innovation velocity (POVs per quarter), platform utilization/ROI improvements, AI use case deployments, stakeholder NPS
Promote and enforce information security awareness and practices

Skills

Adobe Experience Platform

Adobe Journey Optimizer

Marketo

Workfront

MarTech

TCO Analysis

Financial Modeling

Customer Data Platform

Real-time Decisioning

Data Quality

Integration

Enterprise Architecture

Bounteous

Digital transformation consultancy enhancing customer experiences

About Bounteous

Bounteous provides digital transformation consulting services that focus on creating data-driven solutions to improve customer experiences and foster long-term loyalty. The company collaborates with clients in various sectors, including restaurants, convenience stores, payment systems, banking, insurance, and wealth management, to develop tailored digital solutions that address specific business challenges. Bounteous's approach emphasizes co-innovation, where they work closely with clients to enhance digital platforms and customer engagement strategies. Following a merger with Accolite Digital and the acquisition of Hathway, Bounteous expanded its service offerings to include comprehensive digital transformation, from strategy development to implementation and optimization. The company's goal is to deliver quick and effective results for clients, helping them remain competitive in a fast-evolving digital environment.

Chicago, IllinoisHeadquarters

2003Year Founded

ACQUISITIONCompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

1,001-5,000Employees

Benefits

Award-winning culture

World-class, Fortune 500 engagements

Professional growth opportunities

Flexible working hours

Take-what-you-need vacation

Competitive benefits

Continuing education

Volunteer programs

Ample snacks

Risks

Rapid AI advancements may outpace Bounteous' current capabilities, risking competitive disadvantage.

Integration challenges from the Accolite merger could disrupt service delivery.

Expansion into India may expose Bounteous to unfamiliar regulatory environments.

Differentiation

Bounteous excels in co-innovation, working closely with clients for tailored solutions.

The merger with Accolite enhances Bounteous' end-to-end digital transformation capabilities.

Bounteous' partnership with Persado leverages GenAI for superior digital marketing outcomes.

Upsides

Bounteous' expertise in cloud solutions aligns with the trend of cloud modernization.

The demand for hyper-personalization in marketing boosts Bounteous' customer engagement services.

AI-driven analytics tools enable Bounteous to offer targeted digital solutions.

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