Market Research Lead at Scout Motors

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Automotive, Electric VehiclesIndustries

Requirements

Visionary and leader mindset, seeking new paths and sharing lessons learned
Knowledgeable doer who collaborates across the company
Go-getter with unrivaled passion
Ability to work in-office at future corporate headquarters (remote to start, transitioning to in-person)
Willingness to travel for in-person meetings, events, and to locations like Production Center in Blythewood, South Carolina
Not eligible for remote work in New York City

Responsibilities

Develop deep understanding of Scout’s addressable market; advance definition of target customers and vehicle segmentation using quantitative and qualitative analysis; translate into personas and strategic recommendations for product, brand, and commercial decisions
Lead research initiatives on key questions (product features, pricing sensitivity, brand acceptance, sales/service preferences, vehicle nomenclature); summarize with actionable recommendations to improve customer focus, product/service quality, and market share
Build relationships and collaborate with Engineering, Product Planning, Design, Brand Marketing, Communications, Commercial Operations, and Legal teams; integrate market research into decision-making and share knowledge organization-wide
Manage external research partners: identify/source vendors, onboard, execute full lifecycle of engagements, coordinate with internal stakeholders for high-quality, timely results
Oversee market research budget: ensure efficient allocation, alignment with priorities, monitor expenditures, optimize investments for maximum impact

Skills

Market Research

Customer Segmentation

Quantitative Analysis

Qualitative Analysis

Customer Personas

Strategic Recommendations

Product Research

Scout Motors

Develops all-electric trucks and SUVs

About Scout Motors

Scout Motors Inc. excels in the automotive industry by focusing on the development of all-electric trucks and rugged SUVs, emphasizing sustainable transportation solutions. This forward-thinking approach reflects the company's commitment to environmental responsibility and positions them at the forefront of emerging automotive technologies. Working at Scout Motors offers the opportunity to be part of a team that values innovation and is dedicated to shaping the future of the automotive sector.

Detroit, MI, USAHeadquarters

2022Year Founded

VENTURE_UNKNOWNCompany Stage

Automotive & TransportationIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Parental Leave

Paid Holidays

Hybrid Work Options

Risks

Legal challenges from California dealers may delay market entry.

Focus on hybrids may attract criticism from environmental groups.

Rapid expansion could lead to operational inefficiencies.

Differentiation

Scout Motors offers hybrid models, meeting consumer demand for gasoline-backed EVs.

Satellite Wi-Fi connectivity enhances vehicle utility in remote areas.

Direct sales model aligns with modern automotive retail trends.

Upsides

Hybrid models surpass demand for pure EVs, indicating strong market interest.

$2 billion investment in South Carolina boosts local economy and job creation.

Electric SUVs and trucks tap into growing market demand.

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