Manager, Surgical Product/Brand Marketing at Alcon

Gorinchem, South Holland, Netherlands

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Degree in Marketing, Business, or related field
5+ years of experience in product or brand marketing within the medical device industry
Proven expertise in digital marketing, e-Commerce, and social media strategy
Strong analytical skills, strategic thinking, and ability to influence across teams
Fluency in Dutch and English required (French is a strong plus)
A passion for innovation, agility in execution, and commitment to excellence

Responsibilities

Collaborating with cross-functional teams and product development partners to align product strategy and lifecycle management with market needs
Defining and executing brand strategy, promotional campaigns, and tactical marketing plans within budget to enhance brand equity and drive sales
Leading market research efforts and customer engagement programs to uncover insights and identify growth opportunities
Monitoring product performance and external market dynamics using advanced analytics tools to inform decision-making
Ensuring all marketing activities comply with regulatory standards, internal SOPs, and Alcon’s Code of Conduct

Skills

Product Marketing

Brand Marketing

Digital Marketing

e-Commerce

Social Media Strategy

Market Research

Advanced Analytics

Product Lifecycle Management

Strategic Thinking

Regulatory Compliance

Alcon

Specializes in eye care products and solutions

About Alcon

Alcon specializes in eye care products and vision solutions aimed at improving people's quality of life through better vision. Their product offerings include solutions for cataract surgery, retinal health, and contact lenses. Alcon's products work by utilizing advanced technology and research to provide effective treatments and aids for various eye conditions. What sets Alcon apart from its competitors is its strong emphasis on research and development, ensuring that they remain leaders in the eye care industry. The company's goal is to enhance vision and overall quality of life for individuals while promoting a diverse and inclusive workplace.

Geneva, SwitzerlandHeadquarters

1945Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Benefits

Medical, dental, & vision coverage

HSA Medical Plan

PTO

Paid Parental leave

401k

Retirement Plan Company Contribution

Low payroll deductions

Tuition Reimbursement Program

Annual Bonus

Free Family Contact Lens Program

12 Company Paid Holidays

Risks

FDA recall of contact lenses may harm Alcon's reputation and financial standing.

Antitrust case denial could lead to legal challenges and financial penalties.

Innovative competitors like Signal12 threaten Alcon's market share in eye care.

Differentiation

Alcon leads in eye care with a broad product portfolio and global reach.

The company invests heavily in R&D, ensuring cutting-edge vision solutions.

Alcon's commitment to diversity and inclusion strengthens its corporate culture.

Upsides

Acquisition of BELKIN Vision enhances Alcon's glaucoma treatment options with DSLT technology.

Orbis Flying Eye Hospital project boosts Alcon's global presence and eye care standards.

Recognition as a top employer in Singapore attracts and retains top talent.

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