Manager, Social Media Marketing (FTC, 1 year) at Sofar Sounds

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Music, EntertainmentIndustries

Requirements

4+ years in social media or digital marketing, ideally in music, live experiences, or culture
Skilled in short-form content creation — from ideation through editing — with proficiency in Final Cut, CapCut, Adobe Premiere, or similar tools
Deeply tuned in to cultural trends and platform shifts, with instincts for what resonates across different communities
A storyteller and community builder who knows how to spark conversation, create buzz, and foster connection both online and IRL
Comfortable working across multiple teams and stakeholders, balancing strategy with hands-on execution
Analytical and data-driven, able to measure impact and adapt strategy in real time
Passionate about supporting artists and building inclusive, diverse creative communities
Creative visionary with a strong point of view and cultural fluency

Responsibilities

Develop and execute innovative marketing strategies in partnership with local teams — spanning organic and paid social, influencer collaborations, and localized activations
Set the creative vision for Sofar’s social presence and storytelling across Instagram, TikTok, YouTube, Threads, LinkedIn, and emerging platforms
Manage global socials & create posting plans that encourage engagement, boost ticket sales, and tell our story
Build and roll out playbooks, resources, and toolkits that empower global and local teams to create content with impact
Conceptualize, shoot, and edit platform-native content with a strong creative POV — especially short-form video for TikTok and Reels
Repurpose long-form artist content into engaging short-form cutdowns
Write compelling copy and craft narratives that spark engagement, drive discovery, and deepen connection with our community
Collaborate with internal teams and external partners to create social-first deliverables for branded campaigns
Support launches, special initiatives, and new show formats (e.g. singles nights, comedy, dance) with social strategy and execution
Lead community management and foster engagement across platforms, amplifying Sofar’s artist-first ethos
Monitor and analyze social performance using tools like Sprout Social, translating insights into creative and strategic decisions
Experiment with new formats, trends, and tactics to grow reach and engagement while staying true to Sofar’s brand voice

Skills

Social Media Marketing

TikTok

Instagram

YouTube

Threads

Video Editing

Final Cut

Adobe Premiere

CapCut

Influencer Collaborations

Paid Social

Content Creation

Short-form Video

Sofar Sounds

Hosts secret concerts in unique venues

About Sofar Sounds

Sofar Sounds connects artists and audiences through unique live music events held in unconventional venues like living rooms, galleries, and rooftops. The company started in London and has grown to host events in 78 countries, creating a global music community. Sofar Sounds focuses on artist discovery and audience connection by organizing secret concerts that provide an intimate atmosphere for performances. In addition to live events, the company offers services to help artists manage their fan relationships and build sustainable careers. Revenue is generated through ticket sales and artist services, catering to music lovers seeking distinctive concert experiences and artists aiming to expand their fan base.

London, United KingdomHeadquarters

2009Year Founded

$44.6MTotal Funding

LATE_VCCompany Stage

EntertainmentIndustries

501-1,000Employees

Risks

Competition from similar platforms could dilute Sofar's unique market position.

Virtual concert experiences may reduce demand for Sofar's in-person events.

Local noise ordinances may limit venue availability for Sofar's unconventional events.

Differentiation

Sofar Sounds hosts secret concerts in unconventional venues, creating unique music experiences.

The company offers artist services to help performers manage fan relationships and careers.

Sofar Sounds has expanded to 78 countries, fostering a global music community.

Upsides

Increased demand for intimate live music experiences post-pandemic boosts Sofar's appeal.

Partnerships with non-traditional venues enhance Sofar's unique concert offerings.

Expansion of digital tools aligns with Sofar's artist services, aiding artist monetization.

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