Manager - Qualitative Research at Nielsen

Gurugram, Haryana, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Market Research, Consumer InsightsIndustries

Requirements

Bachelor’s Degree or equivalent; Master’s Degree desirable; relevant Degree in sociology, anthropology, psychology or business desirable
At least 3-5 years of experience working in Primary Qualitative Market Research, managing end-to-end projects with minimal supervision
Diverse practical experience in different qualitative research methods (e.g. focus groups, ethnography, in-depth/expert interviews, grounded theory, projective techniques, etc.)
Strong research discipline and exposure, with the ability to synergize both quantitative and qualitative research
Experience in helping to manage a team
Excellent client management and relationship building skills; ability to converse with mid-level stakeholders in client organization
Proficient in Microsoft Excel & PowerPoint and Google Spreadsheet & Slides
Excellent written & verbal communication skills
Business acumen, well organized, including planning and focus to deliver financial outcome
Highly motivated, self-directed, proactive & driven personality capable of working within tight deadlines or an agile environment; ability to manage multiple projects simultaneously while maintaining strong client service orientation
Strong expertise in Qualitative research; experience in Ethnography, Semiotics or Design thinking valuable

Responsibilities

Assist the Director and Associate Director in leading the qualitative research team; support quality of research output as well as engagement & client management of the practice area
Actively drive issue-based analyses, deliver proactive insights, and build effective analytical presentations and consultative storytelling to clients with insightful and actionable recommendations
Deliver three aspects of actionable insights KPIs: (1) quality of data, (2) quality of analysis, and (3) quality of delivery (including reporting and presentation)
Build strong relationships with clients through empathetic understanding of clients’ needs/requirements and consultative advisory
Interact with prospective/existing clients and help identify new business opportunities by providing solutions to their business problems
Assist in driving continuous innovation and leverage new techniques and technologies into the field of qualitative research

Skills

Key technologies and capabilities for this role

Qualitative ResearchEthnographySemioticsDesign ThinkingClient ManagementAnalytical PresentationsConsultative StorytellingInsights DeliveryBusiness AcumenProject Management

Questions & Answers

Common questions about this position

Is this role remote or on-site?

The position is on-site.

What benefits does NIQ offer?

Benefits include a flexible working environment, volunteer time off, LinkedIn Learning, and an Employee-Assistance-Program (EAP).

What qualifications and experience are required for this role?

A Bachelor’s Degree or equivalent is required, with a Master’s desirable in fields like sociology, anthropology, psychology, or business; 3-5 years in Primary Qualitative Market Research managing end-to-end projects; and experience in methods like focus groups, ethnography, and in-depth interviews.

What skills make a strong candidate for this position?

Strong candidates have business acumen, excellent client management and relationship building skills, proficiency in Microsoft Excel & Powerpoint and Google Spreadsheet & Slides, and excellent written & verbal communication skills, along with experience managing a team.

What is the salary for this Manager role?

This information is not specified in the job description.

Nielsen

Global measurement and data analytics provider

About Nielsen

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Town of Clarkstown, New YorkHeadquarters

1963Year Founded

$45.1MTotal Funding

ACQUISITIONCompany Stage

Data & Analytics, ConsultingIndustries

10,001+Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Risks

Competition from digital-native analytics firms threatens Nielsen's market share.

Privacy regulations may impact Nielsen's data collection capabilities.

Private equity acquisition could lead to strategic shifts misaligned with client needs.

Differentiation

Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.

The Diverse Media Equity program elevates diverse-owned media companies' visibility.

Nielsen Impact Score evaluates marketing value of university athletic programs.

Upsides

Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.

Partnerships with P&G and NMSDC support diverse media representation.

Collaboration with TikTok improves digital audience measurement services.

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