Manager - Programmatic Buying at InMobi

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Technology, MarketingIndustries

Requirements

Passionate about Technology, Startups, and the AdTech industry
Drive and tenacity to get the job done and build scalable businesses
Love building ideas from scratch and leveraging data for decision making
Experience working in an extremely fast-paced and fluid environment where ideas can become obsolete within 6 months or less
Resident trading expert in programmatic buying
Ability to accelerate InMobi DSP’s growth in performance advertising, covering mid to lower funnel campaigns
Expertise in product, operations, and business across InMobi operating markets, with focus on North America and Asia

Responsibilities

Serve as the resident trading expert for InMobi DSP
Help accelerate InMobi DSP’s growth in performance advertising
Own performance KPIs for direct advertisers or agencies
Provide full-funnel transparency into media, inventory sources, clicks, and impressions
Bring product, operations, and business expertise to all InMobi operating markets, focusing on North America and Asia

Skills

Programmatic Buying

Advertising

Machine Learning

Mobile Advertising

Data Targeting

E-commerce

Privacy-First

Real-Time Bidding

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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