Manager, Performance Marketing - Brandformance at Airwallex

San Francisco, California, United States

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$110,000 – $170,000Compensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Strong expertise in performance marketing, brand storytelling, and data-driven strategies
Experience bridging upper-funnel (brand awareness) and lower-funnel (lead generation, pipeline, ROI) goals
Proficiency in paid social, video, display, and emerging channels (e.g., LinkedIn, Meta, YouTube, programmatic)
Ability to define and track KPIs like aided awareness, engagement rate, conversion rate, pipeline contribution, CAC, and LTV:CAC efficiency
Skills in building full-funnel frameworks, testing roadmaps for creative/targeting/content, and campaign optimization
Founder-like energy, strong role-related expertise, sharp thinking, humility, collaboration, and ability to "get stuff done" end-to-end
Experience using AI to work smarter and solve problems faster
Based in San Francisco

Responsibilities

Develop and execute brandformance strategies that connect upper- and lower-funnel goals across paid social, video, display, and emerging channels
Create full-funnel frameworks that evolve brand channels into performance levers — reducing CAC and improving conversion efficiency
Define KPIs that bridge brand health and business impact, including aided awareness, engagement rate, conversion rate, and pipeline contribution
Partner with Brand, Product Marketing, and Performance Media to align messaging, audiences, and creative across the funnel
Build testing roadmaps for creative, targeting, and content sequencing to improve resonance and drive action
Lead multi-channel campaign planning and execution across LinkedIn, Meta, YouTube, and programmatic channels
Manage campaign setup, pacing, and budget allocation to deliver efficiency across both awareness and acquisition metrics
Build and optimize always-on upper-funnel campaigns that directly contribute to performance outcomes

Skills

Key technologies and capabilities for this role

Performance MarketingBrand MarketingDigital CampaignsMarketing StrategyCustomer EngagementCampaign ManagementAnalyticsAI Tools

Questions & Answers

Common questions about this position

What is the salary range for the Manager, Performance Marketing role?

The salary range is $110K - $170K.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills are required for this performance marketing manager role?

The role requires being strategic, creative, and data-driven, with expertise in brand storytelling, performance marketing metrics like CAC, pipeline, and LTV:CAC efficiency, and partnering across teams to drive brand awareness and business results.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, ownership, strong expertise, sharp thinking, humility, collaboration, fast execution with good judgment, curiosity, and using AI to solve problems.

What makes a strong candidate for this role?

Strong candidates are marketers who bridge brand storytelling with performance outcomes, transform upper-funnel channels into down-funnel results, and prove impact through metrics, while embodying founder-like energy, collaboration, and data-driven creativity.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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