Manager, Performance Marketing - AI and Creative at Airwallex

San Francisco, California, United States

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$110,000 – $170,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Financial ServicesIndustries

Requirements

Strong expertise in performance marketing, particularly at the intersection of creativity, experimentation, and automation
Proficiency with AI tools (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia) for generating insights, scaling creative production, and optimization
Technically fluent in data-driven insights and creative strategies
Experience blending creative storytelling with AI-driven optimization to drive revenue metrics like CTR, CVR, pipeline, and CAC
Ability to design creative frameworks that improve funnel conversion and efficiency
Collaborative mindset to partner with Product Marketing, Growth, data teams, and channel leads
Founder-like energy, strong role-related expertise, sharp thinking, good judgment, curiosity, and ability to make decisions from first principles
Humble, collaborative approach with experience turning ideas into real products end-to-end
Based in San Francisco

Responsibilities

Lead the creative and content strategy for performance campaigns using AI tools to accelerate ideation, production, and iteration
Develop frameworks for creative testing and personalization that improve funnel conversion and efficiency
Collaborate with Product Marketing and Growth to ensure messaging aligns with audience intent and lifecycle stage
Use AI platforms (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia) to generate and test creative variations at scale
Establish guardrails and brand governance for AI-generated content, ensuring quality, tone, and compliance
Work with channel leads to translate creative insights into performance outcomes across LinkedIn, Meta, YouTube, Google, and programmatic
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country

Skills

Key technologies and capabilities for this role

Performance MarketingAICreativeMarketing CampaignsBrand AwarenessCustomer EngagementStrategic Marketing

Questions & Answers

Common questions about this position

What is the salary range for the Manager, Performance Marketing - AI and Creative role?

The salary range is $110K - $170K.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What key skills are required for this performance marketing manager role?

The role requires strategic and creative marketing skills, technical fluency, expertise in AI tools for insights and creative production, and experience with paid search, paid social, and emerging channels.

What is the company culture like at Airwallex?

Airwallex values successful builders with founder-like energy, real impact, accelerated learning, ownership, strong expertise, sharp thinking, speed with good judgment, curiosity, humility, collaboration, and using AI to work smarter.

What makes a strong candidate for this role?

A strong candidate is a growth marketer who thrives at the intersection of data and design, with the ability to blend creativity, experimentation, and automation, partner with data teams, and drive measurable impact on metrics like CTR, CVR, pipeline, and CAC.

Airwallex

Cross-border payment solutions for businesses

About Airwallex

Airwallex provides cross-border payment solutions for businesses of all sizes, including small to medium-sized enterprises and large corporations. The company offers a range of financial services such as multi-currency accounts, international money transfers, foreign exchange services, and payment gateway solutions. These services are designed to facilitate efficient and cost-effective international transactions. Airwallex uses advanced technology to ensure that these transactions are fast and secure. Unlike many competitors, Airwallex focuses on building financial infrastructure that supports the digital economy, allowing businesses to operate seamlessly across borders. The company's goal is to simplify global payments and make them accessible to businesses worldwide.

Eastern District, Hong KongHeadquarters

2015Year Founded

$877.4MTotal Funding

SERIES_ECompany Stage

FintechIndustries

1,001-5,000Employees

Benefits

Hybrid Work Options

Employee Equity Programs

Risks

Increased competition from fintech startups could erode Airwallex's market share.

Regulatory scrutiny in Asia-Pacific, especially China, may impact Airwallex's operations.

Volatility in foreign exchange rates poses a risk to Airwallex's revenue streams.

Differentiation

Airwallex offers a comprehensive suite of cross-border payment solutions for businesses.

The company integrates financial services into platforms, enhancing customer experience and efficiency.

Airwallex's global presence with ten international offices supports its expansive service offerings.

Upsides

Airwallex reported an 83% revenue increase in APAC, showcasing strong regional growth.

The partnership with Carwow enhances Airwallex's visibility and operational efficiency in the UK.

Airwallex's expansion in EMEA with new offices boosts its international market presence.

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