Manager, Integrated Retail Marketing,Philippines at Nike

Taguig City, National Capital Region, Philippines

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail, Marketing, SportswearIndustries

Requirements

Bachelor’s degree or anything equivalent
Minimum 5 years of experience in retail, brand, or omnichannel marketing; 2 years additional experience in lieu of a degree
A sharp eye for design, a passion for the art & science of retail marketing
Excellent oral and written communication skills and experience presenting to internal and external cross-functional and leadership teams
Project management experience managing agency partners, vendors and budgets
Pro-active information-seeking skills, with the ability to balance creativity with organizational and procedural excellence in a fast-moving, ambiguous environment
Strategic thinker and idea generator with excellent attention to detail, coupled with analytical skills to gather business, consumer insights and apply learnings
Ambition to be one of the world’s most innovative storytellers, value visionary thinking, play as a team, and champion imagination to create an inclusive culture
A passion for sport, culture and a relentless curiosity for the consumer

Responsibilities

Plan and execute seasonal and 365 storytelling and retail activations in key doors across different channels in Nike Philippines (Nike Stores and multibrand partners)
Manage localised retail marketing calendar and ensure projects are delivered in a timely manner
Collaborate with cross-functional teams on marketplace mapping, and help define the roles each retail door and channel plays as we deliver multiple brand stories and programming throughout the season
Lead and partner closely with Nike Direct Stores and Nike Marketplace Partners team to influence and reinforce retail concept marketing direction and brand standards for fleet expansion and elevation
Create scalable retail brand guidance for local partners to adopt and execute across all retail tiers
Champion and reinforce brand standards and excellence to internal and external partners
Drive clarity and alignment on retail brand direction and deliverables, seasonal process and requirements with cross-functional teams
Together with the SEA&I channel leads, co-manage annual country retail brand and VM budget across different channels to maximize resources and deliver on time
Manage the local retail brand and visual merchandising agency team as they execute seasonal and 365 retail marketing plans in country
Contribute to regular exchanges with multiple teams across Nike to share ideas, best practices, and learnings
Will be part of the marketing leadership team that will drive strategic decisions on marketplace investments across Nike Direct Stores and Nike Marketplace Partners

Skills

Key technologies and capabilities for this role

Retail MarketingBrand MarketingOmnichannel MarketingProject ManagementAgency ManagementBudget ManagementStorytellingConsumer InsightsCampaign PlanningProduct LaunchesDesignCommunication SkillsPresentation SkillsStrategic ThinkingAnalytical Skills

Questions & Answers

Common questions about this position

What experience is required for the Manager, Integrated Retail Marketing role?

A minimum of 5 years of experience in retail, brand, or omnichannel marketing is required, with 2 years additional experience in lieu of a Bachelor’s degree.

Where is this position based?

The role is based in the Philippines.

What does Nike value in candidates for this role?

Nike seeks candidates with ambition to be innovative storytellers, who value visionary thinking, play as a team, champion imagination for an inclusive culture, and have a passion for sport, culture, and consumer curiosity.

What key skills are needed to succeed in this position?

Essential skills include a sharp eye for design, excellent oral and written communication, project management with agencies and budgets, strategic thinking, analytical skills for insights, and pro-active information-seeking in a fast-moving environment.

What makes a strong candidate for this Nike marketing role?

Strong candidates will have at least 5 years in retail or omnichannel marketing, a Bachelor’s degree or equivalent, proven project management and communication skills, and the ability to balance creativity with organizational excellence while championing Nike's brand standards.

Nike

Designs and sells athletic footwear and apparel

About Nike

Nike designs, manufactures, and sells a variety of footwear, apparel, equipment, and accessories aimed at athletes, fitness enthusiasts, and everyday consumers. Their products are created to be stylish and performance-oriented, catering to the needs of a diverse clientele. Nike operates through multiple sales channels, including retail stores, online platforms, and third-party retailers, and enhances its brand image through endorsements from well-known athletes and sports teams. A key aspect of Nike's approach is its membership program, which offers exclusive access to products and content, fostering a deeper connection with consumers. Unlike many competitors, Nike places a strong emphasis on sustainability and corporate responsibility, integrating these values into its operations and product development. The company's goal is to continue growing by creating products that resonate with consumers while promoting positive social and environmental impact.

Beaverton, OregonHeadquarters

1964Year Founded

IPOCompany Stage

Consumer Software, Social Impact, Consumer GoodsIndustries

10,001+Employees

Benefits

Health Insurance

Remote Work Options

Flexible Work Hours

Risks

Emerging sportswear brands increase competition through digital marketing and direct sales.

Rising raw material costs could impact Nike's profit margins.

Consumer backlash over labor practices could harm Nike's brand reputation.

Differentiation

Nike integrates electronics into footwear for active recovery, enhancing product innovation.

The company capitalizes on retro designs, appealing to nostalgic consumers.

Nike's strong brand loyalty is bolstered by high-profile athlete endorsements.

Upsides

Nike's partnership with Oaklands Wolves boosts brand visibility among younger demographics.

Significant investments indicate strong investor confidence in Nike's growth prospects.

Nike's recognition as a socially responsible stock appeals to environmentally conscious investors.

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