Manager, Integrated Marketing Communications at Danaher Corporation

Brea, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Diagnostics, Biotechnology, Life SciencesIndustries

Requirements

Bachelor’s degree in marketing, communications, journalism, English, business, science or related field with 9+ years of related experience OR Master’s degree and 7+ years of related experience

Responsibilities

Provide Strategic Leadership: Develop and execute global integrated marketing communications plans for specific solutions, that can be customized to deliver impact at regional levels, aligning with Beckman Coulter Diagnostics' strategic priorities. This includes campaign development for target personas and channel strategies, in collaboration with regional and global product marketing teams
Drive New Product Launch Excellence: Own the IMC workstream within the New Product Launch Excellence Process. Partner with Global Product Marketing to commercialize new products, including developing value propositions, differentiated solution stories/messaging, and launch activation. Establish launch excellence best practices for industry-leading solutions
Utilize Customer Journey Mapping: Utilize segmentation and voice of customer insights to map out the customer journey across various channels. Develop targeted, high-impact programs and measure their performance in partnership with the digital marketing team
Lead Content Development: Lead the creation and production of high-value, customer-facing materials designed to leverage clinical evidence and drive thought leadership. Support product marketing in developing sales enablement programs and tools

Skills

Key technologies and capabilities for this role

Integrated Marketing CommunicationsMarketing CampaignsCampaign DevelopmentCampaign ExecutionAudience EngagementCustomer JourneySolution StorytellingHealthcare MarketingContent Amplification

Questions & Answers

Common questions about this position

Is this a full-time position?

Yes, this is a full-time employment opportunity.

Where is the team located and does the role require being on-site?

The Global Marketing Team is located in Brea, California, and the position reports to the Senior Manager of Integrated Marketing Communications there. Remote work policy is not specified in the job description.

What key skills are required for the Manager of Integrated Marketing Communications role?

The role requires expertise in developing and executing integrated marketing campaigns, reaching and engaging target audiences throughout the customer journey, identifying key performance indicators, brand marketing, voice of customer (VOC), and utilizing the Danaher Business System (DBS) for collaboration.

What is the company culture like at Beckman Coulter Diagnostics?

The culture emphasizes belonging where unique viewpoints matter, a shared commitment to innovate for tangible impact, and harnessing Danaher’s system of continuous improvement to turn ideas into impact.

What makes a strong candidate for this IMC Manager position?

Strong candidates will have experience providing strategic leadership in global integrated marketing communications, driving new product launch excellence, and collaborating with regional and global product marketing teams using DBS.

Danaher Corporation

Water quality, diagnostics, and identification solutions

About Danaher Corporation

Danaher Corporation operates in key markets such as water quality, product identification, and diagnostics. The company provides precision instruments and advanced purification technologies for analyzing and managing water, ensuring its safety in various environments. In product identification, Danaher specializes in laser marking, coding, and packaging solutions that help maintain product freshness and accurate labeling throughout the supply chain. In the diagnostics sector, Danaher offers tools and software that enhance diagnostic confidence, enabling healthcare providers to deliver effective care. What sets Danaher apart from competitors is its unique Danaher Business System, which focuses on continuous improvement and empowers employees to drive change. The company's goal is to consistently deliver high-performance products and solutions while maintaining leadership in its markets.

Washington, District of ColumbiaHeadquarters

1969Year Founded

IPOCompany Stage

Industrial & Manufacturing, Healthcare, Consumer GoodsIndustries

10,001+Employees

Risks

Increased competition from Roche and Abbott in AI-driven diagnostics.

Potential regulatory challenges in the EU for water quality sector.

Supply chain vulnerabilities affecting precision instruments sourcing.

Differentiation

Danaher's Danaher Business System drives continuous improvement and superior financial performance.

The acquisition of Cytiva enhances Danaher's capabilities in the biopharmaceutical sector.

Danaher's advanced purification technologies meet increasing demands for sustainable water management.

Upsides

Danaher's investment in AI-driven healthcare solutions boosts its diagnostics capabilities.

Cytiva acquisition expands Danaher's market share in the biopharmaceutical sector.

Point-of-care testing demand drives growth for Danaher's diagnostic tools and software.

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