Manager, Downstream Marketing at Stryker

Portage, Michigan, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Medical DevicesIndustries

Requirements

Bachelor’s degree required
8+ years of work experience required
Medical device experience required
MBA (preferred)
People management experience (preferred)
Sales experience (preferred)

Responsibilities

Responsible for the product, program, or portfolio strategy for the Stryker ENT Navigation portfolio
Interpret competitive landscape and incorporate into marketing strategy
Author key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Deploy resources to measure, monitor, and direct changes to marketing strategy to drive customer engagement
Drive segmentation and targeting methods to improve commercial efficiency
Establish pricing strategy that assures alignment with overall business goals and P&L drivers
Establish metrics and goals/success criteria and milestones
Conduct post-launch analysis and implement lessons learned
Forecast sales while considering the market, product, and other valuable factors
Demonstrate financial acumen
Mentor, develop and influence across the business, intentionally building cross-divisional relationships
Develop key relationships with industry/market thought leaders, organizations, and institutions, and translate business insights into future business strategy
Routinely make decisions which may affect immediate operations and have a divisional impact

Skills

Marketing Strategy

Product Strategy

Competitive Analysis

Strategic Planning

Product Launch

Market Segmentation

Targeting

Pricing Strategy

Sales Forecasting

Financial Acumen

People Management

Relationship Building

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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