Programmatic Supervisor
BarkleySalary not specified
Full Time
Mid-level (3 to 4 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, Digital MarketingIndustries
Requirements
- Master’s degree or the equivalent in Marketing, Business, Management Information Systems, or related field; OR Bachelor’s degree or the equivalent in Marketing, Business, Management Information Systems, or related field and 2 years of experience in marketing or related field
- Experience collaborating with cross-functional teams to develop and execute marketing campaigns and strategies
- Experience with Customer Relationship Management (CRM) to execute and automate marketing campaigns and improve operational efficiencies using SQL or SAS and one of the following marketing automation tools: Salesforce Marketing Cloud (SFMC), Acxiom Tools, Braze, or SAS Enterprise Guide
- Experience managing, validating
Responsibilities
- Understand and support the development of Walmart's digital media strategy
- Use large and complex data sets to develop insights suggesting improvements to channel strategy that differentiate Walmart in the marketplace
- Participate in product development roadmap sessions
- Utilize technical understanding of digital platforms' systems and structures to effectively guide campaign execution
- Manage small-to-large sized digital campaigns, defining execution plans for campaign set-up, creation, deployment, and assessment, ensuring alignment with campaign objectives
- Evaluate and review campaign deployment actions in context of campaign performance
- Collaborate with internal/external media and business/technology partners to ensure all campaign delivery plans align with overall brand strategy and objectives
- Define key campaign metrics, review campaign performance data, and calculate ROI of programs/initiatives
- Assist with the development of creative concepts as well as briefs for small-to-large campaigns
- Understand creative brief's messages and develop plan for incorporating messages within campaigns or initiatives in own channel
- Perform assessments to review Digital Media process adherence and ensure adherence to existing digital marketing processes, workflows, and systems
- Provide input into and manage budget for current campaigns and report on budget status updates to leadership
- Collaborate with digital marketing teams and cross-functional teams across the organization to implement and execute small-to-large channel-specific digital plans/campaigns
- Review draft social media content daily and drive engagement on social media platforms
- Maintain defined brand strategies and messaging through monitoring social media platforms; respond to escalations
- Interact with external agencies, ensuring outcomes and deliverables are on time and consistent with project goals
- Review performance reports and dashboards; identify opportunities for optimization
- Support channel execution activity
- Perform channel analysis in support of strategic agenda and initiatives
- Develop internal and external processes in support of channel management
- Partner with internal teams to communicate and support category and seasonal needs/asks
- Maintain and grow current and new partnerships within the existing partnerships portfolio
- Monitor the revenue sharing model and assist in negotiations with potential partners
- Manage development and execution of briefs for small-to-large sized campaigns
- Undertake research and analytics to establish and define target customer segments for specific categories for Director review; provide guidance and direction to less experienced team members on type of research and development of outcomes
- Work with cross-functional teams to execute briefs; understand the communication strategy and the larger story around the category
- Understand and begin to develop technical buildouts of campaigns
- Establish reporting infrastructure and track/analyze campaign performance
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
Is this a full-time position?
Yes, this is a full-time employment position.
Where is the job located?
The job is located at 850 Cherry Avenue, San Bruno, CA 94066.
What key skills are required for this role?
The role requires skills in using large and complex data sets to develop insights, technical understanding of digital platforms, managing digital campaigns, and performing analytics and ROI calculations.
What does the team collaboration look like in this role?
The role involves collaborating with internal/external media and business/technology partners, digital marketing teams, cross-functional teams, and external agencies to execute campaigns and ensure alignment with brand strategy.
What makes a strong candidate for this position?
A strong candidate has experience managing digital campaigns, analyzing data for insights and ROI, guiding less experienced team members, and collaborating across teams on strategy and execution.
Walmart
Global retail chain offering affordable products
About Walmart
Walmart operates a chain of hypermarkets, discount department stores, and grocery stores, providing a wide variety of products at low prices to everyday consumers, families, and communities. The company combines physical retail locations with an e-commerce platform, allowing customers to shop for groceries, apparel, electronics, and household items both in-store and online. Walmart's efficient supply chain management and large-scale purchasing enable it to maintain affordability, setting it apart from competitors. The company also offers financial services and health and wellness services, including pharmacies and vision centers. Walmart's goal is to save people money and support communities, as demonstrated by its efforts during the COVID-19 pandemic and its commitment to social responsibility, including programs for veterans and military families.
Bentonville, ArkansasHeadquarters
1962Year Founded
$5,515MTotal Funding
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees
Benefits
PTO: Paid vacation, sick time, personal time and holiday time
10% discount on regularly priced general merchandise and fresh fruits and vegetables
6% 401(k) match to all employees, including hourly workers, after one year
Roth IRA available
Associate Stock Purchase Plan
maximum and eligible preventive care covered at 100%
Health reimbursement plans
Risks
Rising U.S. labor costs could pressure profit margins.
Amazon's grocery delivery expansion threatens Walmart's market share.
Fintech investments expose Walmart to financial regulatory risks.
Differentiation
Walmart's omnichannel strategy integrates physical and online retail seamlessly.
The company offers a wide range of products at consistently low prices.
Walmart's commitment to community support enhances its brand reputation.
Upsides
Walmart's investment in fintech expands its financial services offerings.
Robotics integration in distribution centers boosts operational efficiency.
Culturally themed product lines attract diverse customer segments.
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