Manager - Consumer Insights at InMobi

Bengaluru, Karnataka, India

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Advertising, Marketing, Technology, E-commerceIndustries

Requirements

Analytical skills for gathering, analyzing, and interpreting data
Strategic thinking abilities
Strong communication skills to translate complex data into clear, actionable recommendations
Some experience with Microsoft Copilot
Familiarity with emerging GenAI tools to create meaningful insights from curated data

Responsibilities

Gather, analyze, and interpret data to provide actionable insights
Inform creative strategy, audience targeting, and media planning for marketing campaigns
Use data-driven insights to understand consumer preferences and market trends

Skills

Key technologies and capabilities for this role

Consumer InsightsMarket ResearchData AnalysisAIMachine LearningMarketing AnalyticsPersonalizationTargetingE-commerceFirst-party Data

Questions & Answers

Common questions about this position

What is the salary for the Manager - Consumer Insights role?

This information is not specified in the job description.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What skills are required for the Manager - Consumer Insights position?

This information is not specified in the job description.

What is the company culture like at InMobi?

InMobi's culture is passionate, driven, creative, fun-loving, ownership-oriented, and results-focused, consistently recognized as a Great Place to Work since 2017.

What makes a strong candidate for this role at InMobi?

Strong candidates are those who can think big, solve complex challenges, take ownership, and are results-focused, with the drive to have immediate impact on mission-critical work alongside ambitious peers.

InMobi

Mobile advertising and programmatic solutions provider

About InMobi

InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.

Kadubeesanahalli, IndiaHeadquarters

2007Year Founded

$214.6MTotal Funding

DEBTCompany Stage

Consumer Software, Education, EntertainmentIndustries

11-50Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Unlimited Paid Time Off

Flexible Work Hours

Wellness Program

Free Lunch

Pet Insurance

Employee Assistance Program

Risks

Increased competition from local players like VerSe in the digital marketing space.

Potential over-reliance on debt financing could impact financial stability.

Pressure to deliver on AI-driven expansion could strain resources if not managed well.

Differentiation

InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.

The company provides advanced analytics and optimization tools to improve ad performance.

InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.

Upsides

InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.

The company is recognized as a 'Strong Performer' in the sell-side platform market.

InMobi's planned IPO indicates strong market confidence and potential capital for expansion.

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