Manager, Channel Commercialization at J.M. Smucker

Orrville, Ohio, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Food and Beverage, Consumer Packaged Goods, B2B DistributionIndustries

Requirements

Bachelor’s degree in Marketing, Communications, Business, or related field
5+ years of experience in business to business environment, category management, or channel marketing role
Strong project management skills with the ability to juggle multiple priorities
CPG, B2B, or foodservice industry experience
Category Management experience within business to business or retail environment
Ecommerce strategy, content, and executional experience through customer partners
Proven experience managing budgets and vendor relationships
Exceptional communication, organizational, and problem-solving skills
Ability to travel as needed (20–30% depending on event schedule)

Responsibilities

Act as the key connection between sales, marketing communications, and executional teams, driving annual plan execution and providing strategic thought leadership for the channel
Turn data and market intelligence into actionable plans to grow the business
Serve as a thought leader and owner of category management opportunities with key distributors and customers, including product assortment recommendations, product category insights, and influencing customers’ digital marketing and e-commerce strategy, aligning with brands and business priorities
Serve as the business unit leader on marketing capabilities, tactics, and plans through corporate accounts and select customers
Work collaboratively with the Corporate Account Sales team and marketing communications team to create and implement digital distributor marketing campaigns that support strategic categories with customers like US Foods, Sysco, DOT Foods, Clark, GFS, Shamrock, and Restaurant Depot
Work directly with the Office Supply Sales team and the Cash & Carry sales teams and merchants within key retailers such as Staples, Office Depot, and Restaurant Depot to execute category management plans, annual execution, promotion, and marketing activations
Work with internal and external agencies to create marketing assets and activations
Provide product training and sales tools for indirect selling teams and broker teams, including the creation of customized selling tools for key customers and broker use
Oversee the vendor relationship with the Away from Home operator rewards program
Administer the budget, working across multiple cross-functional partners